As technology made it easy for companies to collect data about its consumers, it was revealed that brand loyalty is one of the most important aspects for any brand to remain in business for years, decades and centuries. Companies like Coca Cola and Pepsi have not been in business for more than a century only because they made great beverages, it is also because people are now so loyal to these brands that they are not willing to quit using their products for new companies. It is because they have their life experiences associated with these brands now.
With the idea of “experience” in mind, we saw a surge in the number of companies that started to work on marketing in a different way. Rather than relying on the conventional marketing through radio, newspaper and banner stands, they went for experiential marketing. This is the type of marketing where the companies provide an experience to the consumers and the product from the company becomes a part of that experience. This way of marketing is so effective that consumers become fans of the product right from day one of their encounter with the brand and its products.
Creating an experience and making the product stand out for the company so consumers would develop a loyalty for it is not that easy. There are only very few companies that have done this job successfully and are still doing it effectively. CMN Agency is one of those most successful companies in providing experiential marketing results to companies looking to have their new or old products marketed. The strongest points of this field marketing agency in its experiential marketing campaigns are sports and music. The company focuses more on using sports and music to gain the attention of the consumers and build a connection between consumers and the brand.
What the company does is that it gets information from you on what product you want to be marketed and what mode you want to use. After obtaining this information it is up to CMN Marketing to use the best methods to create an experience for the consumers. For example, the company could arrange a musical concert or sports event where samples of your product will be provided. CMN Agency can also use other unique methods to market the product while keeping music and sports as the primary role players in all of its experiential marketing campaigns.
The goal of the company is to let the consumer get involved in an experience where the consumer not only tries the product but develops a loyalty for it. CMN Agency has always used music and sports as the main attractions for its marketing campaigns because these are two of the most motivating, loved and passion-invoking walks of life in the world. CMN Agency has done many concerts and conducted several sports events involving the best and most popular music artists and sports players. The company has its roots deep into Latin culture and so its marketing campaigns are extremely effective in promoting Latin culture.