Due to economic uncertainty and recession, there has been a cutback in consumer spending, which has been a major blow for businesses. Sales are down, which can have a negative impact on profits. Thus, businesses are simply desperate to motivate their customers to spend. While there are several ways this can be done, there is one that has proven to be immensely useful and powerful at the same time; coupons. There are numerous businesses that don’t believe in offering coupons to customers as they seem them a way of incurring losses. In contrast, coupons can actually offer you a greater return on investment by lifting sales in the long term.
Previously, when businesses decided to give out coupons, they had to deal with the cost of getting them printed and figure out how to get them to their customers. In this digital age, this entire process has been simplified and the cost incurred have also been eliminated. How? Social media platforms have turned out to be invaluable in this regard. They are a great means of communications between customers and businesses. It has become common for services like DealVoucherz to take advantage of social media networks like Facebook, Google Plus, Twitter, Pinterest, Instagram and Tumblr to promote their coupons and make them accessible to customers.
The best part is that this can be done free of cost and businesses can still reap a horde of benefits. Firstly, customers find it quite convenient as they don’t have to search for coupons of a particular business. They can simply access the business page on the respective social media platform and get the information about coupons. Moreover, these online coupons can be used at websites instantly and there is no need to travel far to be able to use them. Hence, customers have found online coupons rather handy.
This has benefitted businesses because offering online coupons has increased the chances of making conversions and has boosted sales numbers. In addition, it has also given customer loyalty a boost. As a matter of fact, lots of customers are tempted to switch from other brands because of the coupons being offered. From the viewpoint of customers, they are able to get the best value for money deal with these coupons and the savings are also considerable. Businesses are able to lure in new clients and are also able to retain old ones by personalizing their experience with special coupons.
Not only are coupons a powerful marketing tactic, they can also work in the same way as discounts. When customers pay less on a particular product, they are more likely to use their savings on another available product, which is definitely going to give your sales a leg up. Online coupons can also be made available to a greater number of customers as there are no geographical boundaries on social media platforms and this again leads to improved numbers in terms of sales and profits. As a whole, the availability of online coupons works for businesses and also its customers.