After the Edward Snowden controversy, we are all more or less aware of the fact that our private life is not private anymore. In fact, you are getting tracked right now as you are reading this article on the web. There are cookies that are tracking your behavior right now and if you ever been a member of a social networking website, which is quite possible unless you have been living under the rock, some parts of your private life has already been accessible to law enforcement agencies.
Facebook, the social networking behemoth, has been using algo to identify and recognize people’s faces and Google’s reverse image search feature is another example of how technology is prying into our private lives without ours being aware of it.
Even employers are using the power of social media to gather information about prospective candidates and therefore, it has become imperative for us to get to know this new technology code named “Facial Reorganization” up-close.
Handy Tool for Law Enforcement Agencies
As the nature of crimes is evolving and as the threat of terrorism stands at all time high, law enforcement agencies are trying to harness the power of facial reorganization technology. This is the same technology that helped Boston police force to identify the infamous Boston marathon bombers. Since mobile phones are getting equipped with high resolution cameras, it is also helping law enforcement agencies track criminals. A new technology is in the pipeline that can transform a simple headshot into a 3D model and thus it might help agencies to hunt down criminals.
Face Scan for Phone
Are you worried about the safety of your phone data but hate the idea of typing password every time you have to use your cell phone? Well, we all do. Thankfully, you don’t have to deal such inconvenience for long as faceprint [a unique feature available in most Android smartphones] is here to help you. What faceprint does is it makes a detail map of your face and once it recognizes your face, it unlocks the phone. Google is also working on similar technology that will use facial expressions to identify users and then it will unlock the phone if the expression matches.
A New Form of Advertisement
This might sound a bit creepy but with facial recognition technology gaining ground in every sphere of our lives, personalize advertisement can become a reality. It is not as bad as it appears to be in the movies like Minority Report because it does help deliver personalize message to the targeted audience.
Love it or hate it, we can’t ignore the fact that the facial recognition technology is expanding rapidly and we will have to learn to live with it.