Here’s a blogging secret: writing relevant content is just one-half of the job. In a world where social media is the “in” thing, the challenge now is getting yourself noticed then known in the virtual world. Apparently, promoting what you can offer in social media also requires skill, knowledge, and a lot of testing techniques.
You’re in the right place. Check out these tips to help you start blogging and maximize social media – and get that clicks and shares you wanted:
- Embrace the Visuals
Did you know that posting a photo on Facebook generates approximately 53 percent more likes than using words alone? YouTube gets more than four million views everyday while Instagram is slowly taking over Twitter.
What does this mean?
People are into visuals. If you want higher clicks and succeed in promoting your content in social media, pictures related to your content can be key. Keep your visuals as creative as possible to get people’s attention. Don’t forget to create separate images for important portions of your content so they can be shared too.
- Maximize Your Brand Advocates
Gaining a steady number of followers requires trust. When you gained their trust by posting relevant and useful content, they will start believing in you and help you promote your brand.
Maximize on your advocates. They can help you a lot in sharing your content regularly and spreading your word. You can start with your family and friends who know you better and let it grow from there.
Another way to maximize your brand advocates is by using content promotion tools like SocialChorus or GaggleAMP. If you are willing to take it to the next level, consider paid social where you are guaranteed visibility among relevant social media users.
- Push the Limits with Multiple Shares
Here’s another question: when and where are the right time to promote your content on social media?
The truth is there is no exact time and place to promote your posts. The important thing is you promote. This means promoting your content on social media as soon as you hit the “publish” button, promoting it again after three to four hours and the day after, and sharing the content the next week and on the next month.
Don’t limit yourself to your Facebook page too. Twitter, Google Plus, Instagram, and Pinterest are also excellent platforms to help you promote your content. The bottom line doesn’t be afraid to share your content multiple times on several platforms. The results will pay off.
This leads you to the next tip.
- Use Social Media Promotion Schedule to Double Your Traffic
Strategists will tell you that the best time to post your content and ensure that many people can see it is every Saturday afternoon. With your busy schedule and the many tasks you need to accomplish, you know that posting every Saturday afternoon might not be feasible.
This is where promotion schedule becomes a useful tool.
Keep in mind that consistency is key to staying relevant in the digital world. Social media promotion schedule allows you to schedule the posting of your desired contents anytime you want. All you need is few minutes of your time, create the post you wish to share, and schedule it starting the day after posting and even up to next year.
There are a number of scheduling tools like CoSchedule that connects the contents from your blog and social media schedule. The good thing about this tool is that it saves you time and hassle to worry about whether you posted your content already or not. Plus, it will post automatically on your scheduled time, so no need to check it.
- Add Variety in Sharing
Since you already scheduled the posting of your content, don’t forget to add variety on your headlines.
What does this mean?
Instead of running your social media sharing in autopilot, make your headlines more engaging. You can do the following techniques after sharing your link:
- Ask a question to start a conversation.
- Share a tweetable quote.
- Cite a fact from legitimate surveys to give your readers an idea of what your post is about.
- Use your alternate headlines.
- Add a mystery or intrigue to capture your potential readers’ attention.
It may be labor-intensive, but adding variety in your headlines will pay off as you provide more value to your audience.
- Leverage Communities
Are you a member of any of the groups on Facebook? Did you try using relevant hashtags on Twitter or Instagram? Did you notice the Google Plus communities or made your own boards on Pinterest?
If you are serious about succeeding in social media to promote your content, then make sure you take advantage of these communities available on every social media platform. Joining and being an active and engaging member of communities relevant to your niche help you promote your content to a targeted audience. You might even get some tips on how to improve your social media presence.
Promoting your content with the help of social media may be taxing and time-consuming. Still, it is a task – and a risk – worth taking. Maximize what the World Wide Web has to offer and don’t let your precious contents go to waste.