Gone are the days when you had to look up jobs and apply for them. In today’s technologically advanced world, social media platforms like LinkedIn have made it possible for recruiters to come to you. If you wish to advance your career, you have to have a profile on LinkedIn, but what if you are not getting phone calls or emails from recruiters? What are you doing wrong if you are not getting the response you expected? There are 450 million global members on LinkedIn and everyone has skills and accomplishments to their name. Therefore, it is not exactly easy to get noticed on it.
Luckily, here are some insider tips that can help you in this regard:
Tip 1: Add keywords
There are some areas of your LinkedIn profile that have been termed as extremely sensitive to search engine rankings. Your job title and head title fall under this category because these are the options that recruiters will use when searching for candidates if they don’t have specific names in mind. Therefore, you need to use the keywords the recruiters are most likely to use and pepper them in your headline, job title and summary.
Tip 2: Post content actively
You need to be active on LinkedIn and post content on a regular basis. Does this mean you have to create content? Definitely not. Instead, you can just choose to be content curator. Creating content can be tough and requires a lot of time, but it is immensely easy to go through your homepage and like, comment or share posts that have been created by others. This will help you in becoming the curator of great content.
Tip 3: Include a benefit statement
You need to give people a reason for clicking on your profile. You have to let them know what they should expect when they choose to interact with you. When you decide to add a benefit statement to your headline on LinkedIn, you basically increase the chances of recruiters clicking on your profile and viewing it.
Tip 4: Add a Video to Your Profile
Dennis Koutoudis, a LinkedIn Expert, says, “In the crowded social media atmosphere, it is becoming more and more difficult for any one person, no matter how accomplished, to stand out. Adding video is a powerful way to establish yourself as an authority, and a person (employer, collaborator or potential client) viewing your video, if it’s done well, gets to feel like he/she knows you already.”
Tip 5: Check other people’s profiles
Viewing the profile of other professionals on LinkedIn gives you twofold benefits. You get to compare your own with theirs and figure out if there is something missing in your profile. Secondly, they will also view your profile in return. Therefore, you should ensure that you are not surfing LinkedIn as an anonymous user because you want others to return the favor.
Tip 6: Decide to give recommendations
Asking for recommendations doesn’t do you any favors. Instead, you should opt to give recommendations. Think about people who have impressed you or impacted you positively in another way. You should write them a glowing recommendation on LinkedIn and this will lead you to awesome things. How? Obviously, they would want to do the same for you and this way, you will get genuine and authentic recommendations that enhance your profile in the best possible way. Your chances of getting noticed by recruiters and getting calls and emails will go up.