SEO (Search Engine Optimization) is one of the most misunderstood and misinterpreted terms in the world of marketing. Many business owners aren’t aware of the potential SEO can bring and are skeptic of this investment. This is a huge misconception, as research proved that businesses who don’t believe in SEO also don’t invest in marketing as much as they should, which is the main reason those same businesses grow slow or not at all. By learning how to improve your site’s SEO, you can significantly increase your prominence in online search results. This is a guide on how to improve your business using SEO and learning about it better in order to get rid of the stigma that SEO’s been carrying over the past years.
What is SEO?
Search engine optimization refers to the process of improving the position of your website when it appears in the “organic” search results in search engines such as Google, Bing, etc. Naturally, if you have a site that appears higher up in the results, it will get more traffic, and of course, more potential customers. Your goal is to ideally push your page to the top result, however, that also largely depends on the market you’re operating in. Traveling and mobile phone areas are the hardest to place high spots in, but with a more strategic approach and a good investment, it’s plausible. As for other products and services, you stand a very high chance of getting to page one if you are patient and follow the fundamentals.
How can SEO help my business?
There are many ways in which SEO can improve your business. By appearing in search engines, you gain credibility and trust of your potential customers. This is the number one reason why you should invest in it. By creating strong content, you can get listed on the first page of Google for your targeted keywords. After that, your business will receive traffic 24/7, and similarly to real estate, by investing in it you will gain passive income coming into your business.
Research shows that most of the consumers are more confident in companies that provide quality content – they find it useful and that also lead to more purchases. We live in a time where everyone checks the internet before buying, so gaining trust and providing useful information can go a long in way in helping buyers make an educated purchase.
The final and most important benefit of SEO is increased revenue. When executed correctly, it can turn into a very profitable investment. The best part is, inbound marketing like SEO is eminently cheaper than traditional advertising methods.
How to do it properly?
You have to get to know the basics if you want to try SEO. Many techniques in the past decade have proven to be detrimental to your success, but you have to be careful, as there are some things that are going to harm your business as well. Here are some of the verified methods that will influence your page positively:
Do a keyword research
You can give your self an additional boost by targeting specific keywords. Performing a research based on your audience will provide you with information about the keywords they are most likely to type into a search engine. This allows you to plan your strategy around it.
Use both long tail and short tail keywords
By including both short and long tail keywords, you’re allowing your brand to target large groups of customers as well as more niche demographics. Also, keep in mind that long tail keywords are also less competitive.
Keep creating content
The rate at which search engine spiders crawl your site is in part determined by how frequently the content of your pages change. With this in mind, you may want to create a monthly task to change text, images, or add or remove pages, in order to ensure that you regularly update your content.
Keep away from…
There are some practices that can destroy your Google rankings as well. SEO Perth experts advise you to make sure the content you create is original and unique. By all means, avoid repeating the same keywords over and over again – it is a signal for search engines that you are trying to manipulate their algorithms. Also, other practices, such as cloaking, massive link building, and banner stuffing are a thing of the past and should definitely be avoided.
To reap the benefits of search traffic, you need to invest in your business just like any other marketing strategy. SEO can provide you a successful marketing strategy – you just have to do things by the book.