With the increasing number of social media platforms, it can often become difficult for small businesses to decide where to focus their attention. They don’t have the resources to incorporate all platforms in their social media strategy. The goal of the strategy is to reach the largest possible audience that will be interested in the business’s offerings, but the question is what platform can offer this to you? If a small business does not invest in Instagram marketing, it will not be able to maximize its audience reach. Instagram is not just a reigning place for self-promotion and selfies; it has become an immensely powerful player in the business social media world.
These days, Instagram has become a vital tool for every small business for connecting with their audience and moving to the next level. Some of the benefits that small businesses can enjoy through Instagram marketing are:
Instagram’s unfiltered feed
Facebook has a constantly shifting and close guarded formula for deciding what content will be visible to the audience, but Instagram has no such restriction. Your audience can see everything. The content you will post will show up in the news feed of each of your followers. While your position in the news feed is chosen according to your audience engagement, it will definitely do wonders for you as it is an assurance that the most valuable content will be seen by the target audience.
Brand enhancement through visual content
The origins of success of Instagram can be found in one thing; photo sharing. Every business is aware that content is king when it comes to effective social media marketing. Instagram can benefit a small business because it enables you to modify the content according to your audience. Thus, sharing images on Instagram gives every small business the unique opportunity of deciding exactly how they wish to showcase their brand. Statistics show that visual content is more powerful and effective than text as long as you are engaging, relevant and imaginative. You can use the help of a reliable social media marketing agency, such as Social Connection.
Great one-on-one sharing
As opposed to other social media platforms, Instagram is primarily designed and intended to be used on your smartphones. This means that you can be anywhere and still liking and sharing is easy and quick. Since the number of mobile users are increasing day by day, it gives small businesses the opportunity to interact one-on-one with their audience at any time of the day and respond to them instantly.
Interacting with other platforms
Instagram gives you the option of connecting your account with other social accounts as well, which gives you even more exposure. You can add your Facebook and Twitter accounts and increase your chances of getting more followers. You only need a tap of a button and your post will be shared on different networks.
Apart from these benefits, Instagram is also the easiest social media network to use because you need photos and videos and don’t have to write long posts when you don’t have any fresh ideas to discuss.