Your business depends on new customers and clients to survive. It is increasingly important, then, you are willing to start going after a younger demographic to keep people interested and loyal to your product or service. Before you start this process, it’s important to consider a few key tips in engaging this younger market. You won’t necessarily be required to make major changes in your business, but you will need to apply a bit of business skill to changing the way you present your pitch.
If you want younger customers to listen to you, your first step should be to stop talking down to them. You are talking to potential customers, not children – so don’t treat them like they do not know what they want or they need. Instead, try to present your product in as straightforward and honest a manner as you would to a peer. You may have to change the language and medium of your pitch, but make sure to keep the tone the same as you would with anyone else. Younger customers appreciate being treated like knowledgeable consumers.
Do Your Research
It’s a good idea to make sure you spend some time doing research on your target audience. If you’re embracing a younger demographic, it’s up to you to sort out the truth from the fiction. Don’t depend on what you’ve heard your peers say – get online and start looking at the spaces the younger demographic dominates. If you’re willing to learn more about their point of view, they’ll be more likely to embrace what you have to say. If you can’t find good online resources, talk to people you plan on targeting- you’ll get a better feel for what is going on in their lives.
One of the key factors in working with a younger demographic is engaging with technology. Take a look at doTERRA products, for example, and note the use of different outlets like webinars they engage with. These online tools are a great way to connect with a generation that has grown up online. While you certainly have your own channels of delivery, don’t be afraid to branch out. By embracing the right kind of technological growth, you will have a better idea of how to engage with your target audience.
Younger consumers are out there waiting for to give your business money. If you engage with them correctly, you can find customers for life. Don’t be afraid to embrace a new generation – it’s the best path forward for your business.