New technologies are being developed non-stop. Digital marketing apps are constantly evolving, providing digital agencies with new opportunities and ways of promoting products and services. Marketers today are always on a lookout for innovative ways to stay on top of their game in the digital business world. Is technology adapting to the business world or vice versa? It’s a tough question to answer, as it’s a two-way street, but every year, trends change and new ones come into play.
2017 is bringing us new trends in digital marketing. In order to successfully market their business, digital agencies must keep up. These are a few essential business trends that digital agencies should use to adapt better and ensure their longevity.
Data collection and analysis
There’s always a need for data in the digital age. In order to leverage data and produce the best marketing campaigns, marketers rely on accurate and fast information. They are able to collect and analyze it, and adapt their strategies in real time due to the development of cloud-based computing. Thanks to data analytics, digital agencies can measure their efforts and predict the results of their efforts in the near future with more accuracy. In order to improve their operations, digital agencies will rely more on the use of cloud-based services and advertising.
Bonding with the clients
Increasing communication with the clients, nurturing them and contributing to their success is what we will see more of in 2017. Today’s agency professionals strongly agree that it’s important to their business to have a long-term client-agency relationship. To achieve this, a genuine relationship must be formed from the very beginning, which requires understanding, respect, open communication, and trust. By practicing these qualities, it is much easier to strengthen and nurture relationships with clients.
Increased investments in marketing technology
Inefficient, slow, and fragmented processes were common issues that all marketing agencies used to endure. However, with today’s combination of information and marketing technology, digital agencies can experience communication that’s better, faster, and more fluid. By spending more on marketing technology, digital agencies can cut costs in other business segments. For example, with a digital website building software, they don’t have to hire additional web developers, but finish their work in-house. Thanks to new and improved test management tools, developers are able to create their user-friendly interface much faster.
Increase in remote work
In small cities, various digital marketing expertise and talent can be scarce, and hiring the best people for the job is not that easy. This talent shortage problem is solved by hiring remote employees, which helps agencies increase employee productivity and save on office expenses. Due to the opportunity of working from their homes, remote employees are more efficient and productive. Every digital agency can leverage the power of remote work, a trend that will surely continue to rise in the years to come, and even become a global business standard.
Increase in collaboration between agencies
The current state of affairs indicates that there will be an increase in collaboration, and even integration, between marketing agencies. Why? We can find a cause in the increase in social media usage and marketing. With that high a demand from customers, as well as expectations, digital agencies can’t stand alone, but need to share their expertise and collaborate if they want to maximize their efforts. For example, in order to coordinate social media marketing better, digital agencies may integrate with PR agencies. Neither of them can handle SMM on their own, but with combined efforts, they can have a better reach, attract new customers, and deliver a stronger message more easily.
These practices and trends will continue to change the realm of digital marketing. The news that resonates the most in almost every sphere of life is the development of artificial intelligence, which marketers (among others) will turn to for a helping hand. This trend identifies applicable AI solutions for consumers to navigate the world that’s becoming increasingly complex. From analytics that are able to predict consumer needs to electronic applications, AI is on its way here.