Running an online business can be really hard for someone who just started and has a thin budget. If this is the case, owner of a startup should try to find the way to successfully advertise company’s products or services. The best way to surge website conversion rate and reach a lot of people, while keeping the expenses low, is to engage in some of the available guerilla marketing strategies. There are plenty of them, and those listed below are perfect to start with.
Offer some free stuff to get email addresses
One of the easiest ways of building your email list is to offer a limited time of free use of your services or products. In order to get the free stuff, your audience will need to provide you with their email addresses, and once they’re educated about your product, they might become your perfect customers. In addition, you may organize a simple game for your customers, and the winner will get a prize. People will talk about you, and the expense will be just that one product.
Utilize Facebook live
In order to boost website conversion rate and reach a lot of people, you’ll need to use everything that is free in online media. One of the best ways to attract people is to create a Facebook page and live stream on regular basis. You can speak about your company and the passion behind it. You may organize Q&A sessions, or just record the atmosphere at the office. Your customers would like to see the real people behind the brand and will feel much more motivated to buy from you.
Consider using Google Remarketing
Majority of people never take action when they’re on some website for the first time. Because of that, try to bring people back with Google Remarketing. This option is affordable and can be very efficient. You probably noticed how some sites followed you for some time after you visited them for the last time. You should do the same, and pull people back to your online store.
Get ahead of the competition
Since your budget will be thin in the beginning, you’ll need to do some „dirty“ stuff in order to get some customers. Keep your eyes on your direct competitors and watch for their events. Once they’re up, go there and introduce yourself to the audience. Try offering some free stuff just to make them interested and redirect their attention from the upcoming event.
Create a great landing page
First of all, you’ll need to seek advice from a reputable web design expert, in order to create a user-friendly website for your company’s needs. After that, you should think about people’s needs and how your product or service can change their lives. Be creative with phrasing so you can attract people to click on the link below and be redirected to your website. The next thing you should do is to create a high-quality landing page, so people won’t just bounce off of your website.
Get the best from Reddit
This online platform can really help you to advertise your product or service with success. Reddit is divided into smaller sections called sub-reddits which are filled with people who share their interests, needs and discuss various subjects. There is a great chance that your niche is already covered in one of the subreddits, so it will be really easy to contact people there and let them know who you are and what you do.
Surprise industry influencers
Stick to the biggest in the business and ensure your chance to be seen by millions of potential customers. Regardless of the industry you’re in, there are some people in it that are capable to influence a very wide audience. You may try to send some of them an email with something they didn’t expect and shock them. Whatever you do, aim for the topic that is controversial so it will get people talking. One half will be on your side and that’s your pool of potential customers.
Contact potential customers directly
Since your company is young and there isn’t much of real work yet, you may start contacting your potential clients directly. The time you invest in conversations with them will help you to see what people want to see and buy. Use all that information to improve your service or product and offer it to the people you talked with. They will be happy to see that you heard them out and your revenue may increase.
Final thoughts
Being an inspiring entrepreneur can be really hard. There are a lot of issues coming their way, and most of them are of financial nature. There are plenty of ways to increase website conversion rate and attract people to your online store. Creativity, dedication, and perseverance can overcome the thin budget. If you are willing to strive and convince potential customers to click “buy”, you’ll need to become an online guerilla fighter and come up with some great ideas. Go ahead and start planning your next online marketing campaign.
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