Marketing

4 Ways to Use Promotional Items in Your Marketing Strategy
Branding Business Marketing

4 Ways to Use Promotional Items in Your Marketing Strategy

While discussions about marketing tend to focus on search engine optimization and social media, the reality is that the tangible product still goes a long way in marketing your brand, converting people into customers and generating customer loyalty. The this is why tangible promotional items remain a popular marketing method. […]

Branded Freebies, Are They Still Effective In 2017?
Business Marketing

Branded Freebies, Are They Still Effective In 2017?

With so many different marketing techniques available to companies today, it makes sense to question some of the more traditional forms out there. Many companies are piling their cash into the latest customer acquisition methods, simply because their competitors are. Pay Per Click, Display Advertising, Re-Targeting and influencer marketing are […]

Promotional Products – How to Use Lanyards as Marketing Tools
Business Marketing

Promotional Products – How to Use Lanyards as Marketing Tools

Lanyards are much more than devices for tethering passes, identification badges, and nametags. They can also be marketed as custom-made promotional products. All that is necessary is to have your company’s name, logo and mission statement printed on the lanyard. Several factors that make these items effective marketing tools, such as… […]