As a company, it’s important to never be satisfied with your previous levels of success. To achieve higher levels of success, though, you’re going to have to expand your market. Understanding how to expand your marketing reach is crucial to reaching new customers without spinning your tires to the point […]

According to one study, about 61% of brands who answered the survey said that they have considered hiring a brand influencer to market their products. If you’re going to join all of these brands and compete with them, you’ll have to find a good brand influencer to market your products […]

For students aspiring to complete an MBA, there is no better feeling than to enroll themselves in a school of their choice. After all, getting an MBA opens up new possibilities and experiences for individuals in the corporate world. However, qualifying for your dream school is not the only thing […]

Most people often have this misconception that running an effective market campaign would require a whole lot of money. Even though quite a lot of times, it is true, however, it is not always the case. Some marketing tactics may cost you a lot, such as running an advert on […]

It’s easy to think email marketing is out of style amidst a booming social media age. The truth is that email marketing services will define a $17.9 billion market come 2027. What does that mean? Email marketing is a must. It benefits customer relations, sales, and brand voice. Emails are a personal […]

Small businesses hold the potential to thrive and grow. They can become the next big thing where they can soon turn into a big enterprise. The key to that success lies in an effective marketing strategy. With the advancements made on the internet, this opens up a lot of opportunities. […]

In marketing, bigger is not always better. In the case of social media influencers, you may want to choose micro influencers over macro. Studies show that influencer marketing outperforms typical branded content by almost three percent. Micro influencers can drive successful promotion at a lower, more efficient cost. To best […]

Your company pours a lot into advertising. After all, no one will find your business if you don’t give them open, obvious ways to do so. Social media can be one of your greatest marketing tools if you learn to use it right and reach the people of your intended audience.   As Patrick […]

Did you know nearly 49% of businesses don’t have a digital marketing strategy?  If you find yourself in this position, you may be interested in how you can build a reliable marketing strategy. However, because digital marketing is so complex, you may not know what it takes to build an […]