In its simplest form, media barter is a fundamental business process that allows advertises and media owners to trade without having to pay 100% in cash. Media barter companies are involved and these companies make their money by making forward investments into goods and service companies. Such companies might include printers, hotels and hospitality businesses to acquire products or services below the going market rate. These services can then be traded on a pound for pound basis with media owners which enable the media barter company to create a margin on media space.
This media is then paid for by an advertiser who typically pays using part cash and parts their own services. The media barter specialists make their profits by ensuring the amount they receive from advertisers exceeds the cost of the original investment. It is imperative to point out, however, that media barter is not for everyone. Companies that may be struggling financially would be well advised to step away from media barter as it is not going to improve their situation.
Additionally, it is important for advertisers to make sure they have control over their channels for redistributing their goods. This will ensure that there are no adverse effects on other business strategy.
Media bartering has come a long way since its early inception with it now operating in a far more ethical way. The delivery of such products and services has also become far more transparent and reliable. As a result even some of the world’s most famous brands have taken advantage of this process and procurement. It may not be suitable for every business but if you conduct thorough research and understand the process media barter could be just what you need.