What you are about to learn is based on a simple idea of combining various aspects of marketing that usually is not seen. The fact is that you might read them and think “there’s nothing novel about that” and that is okay. If you aren’t yet doing them or haven’t thought of them in that way before now, that is entirely something else. One thing that seems to be common amongst Internet Marketers is that they have a tendency to allow themselves to become too comfortable when they find something that works well for them. Obviously this is an individual decision that will need to be made but it’s better to seek out and try to implement anything that can be reasonably taken advantage of for help with your marketing. For additional advice and ideas, check out this social media marketing blog.
As for strategy that we will discuss has to do with drilling down into a niche to find profitable aspects of this particular market. You need to focus on newbies, beginners in certain markets that might be profitable. There are so many ways you can find them and market to them. It is very common for experts in a particular niche to not want to be bothered by those that know so little. You can literally make their day by taking the time to help them out and, with patients, get them going. What you want to do is offer affiliate products or your own personal product to these newbies to help them out. This usually works very well.
If the people and niche are the right ones to choose, you will know based upon the sales that you make marketing it to professionals. You will find that almost always those who are more established will not be interested. In fact, this product will help those still carving out their niche make their way towards the top. You must use video in your new product. This will be perceived as having higher value and will also make the product much more solid. If you put everything on a PDF document, most professionals will not want this product. Usually, a high quality DVD series will sell very well with professionals that have the money.
Use this technique you can use to help out when you’re intimidated by the idea of seeking out expert interviews. You can be the expert and conduct an interview with yourself or you can ask someone that you already know to interview you. You might think this sounds strange but, like with anything else, the position you put yourself in is what is important. This doesn’t just give you an interview to show to others, it gives you materials to set yourself up as a real expert. Being interviewed automatically increases the standing other people give you. What you can do is contact a local radio station, even a smaller station, and ask them if they would be interested in interviewing you. Plenty of others before you have used this to help themselves so don’t freak out and think you’ll be the first.
As is obvious, our models included targeted beginners in various niches, or any niche. If you know a lot about IM, then you should focus on this group of newbies, offering them something that can help them in this area. You can up your game a little bit and go after more advanced niche markets. The only caveat is that your information has to be something of exceptional value.