Website analysis is the analysis of everything that is keeping your website up on the internet. It is more like looking into the aspects that will give you an idea of what you need to do with your website to make it a better place for your visitors. The idea of analyzing your website’s performance regularly is to keep you working on your website to improve its performance in all aspects i.e. content, links, page loading time etc. At the same time, the analysis of your website also gives you a great insight into what factors are being most productive for your website.
What Does Website Analysis Include?
Website analysis includes analyzing everything about your website. You will have to analyze the content to make sure that it is SEO friendly and informative and helpful for the visitors of the website. You will have to take a look at the links to make sure that they are all working properly and that there are no broken links on the website. You have to analyze the loading time of every page of the website to ensure that your website loads quickly since longer page loading time always results in a high rate of visitors bouncing off your website.
There are many different types of tools that can help you in analyzing your website’s performance. Some tools will help you know the ranking of your website on search engines against particular keywords. Some softwares will tell you the quality of content on your website. You can also use the services of an SEO firm to have professional assistance regarding the performance of your website after thorough analysis. You can also use tools that measure the performance of your marketing campaigns by telling you how many visitors were brought to your website by a particular campaign.
What’s The Use of Website Analysis?
After reading what website analysis is you probably know what it means to do frequent website analysis. It is just like keeping your car serviced and maintained in order to avoid accidents and other troubles. When you analyze the content of your website you will realize the mistakes and other problems with it. You might be having pictures and images on the website that are making it too heavy for slow internet connections to open it. You can then work to introduce small images that are elaborate in presenting the idea but don’t increase the page loading time.
You can improve the text content of the website to make it more informative for the visitors. You can compare the performance of various pages of your website and know why certain page gets more views and the other gets fewer. You can also know whether the visitors coming on your website are coming directly or using a search engine or an inbound link to land on your website. By comparing the total number of visitors on daily, weekly or monthly basis, you can know whether or not your efforts are bearing any fruit.