Most businesses understand the essential value of landing pages, but only a few of them are proficient at crafting impressive and powerful content that can engage the readers enough to keep them on the website. The inherent value of a landing page lies in its flexibility and versatility as it can be used for influencing, gathering or converting users. In simple words, you can reap in the benefits of well-crafted landing pages by promoting brand awareness, collecting leads and generating sales. You will increase your chances of accomplishing these goals when you employ some of the tips outlined below for writing impressive content for your landing page:
1- Come up with a unique title
Apart from the images you select, the title of your landing page is most likely the first thing that a visitor will see upon arrival. Though a title alone doesn’t determine the success of your landing page, it has the potential of ruining it if you aren’t careful. The key to creating a good landing page title is to come up with something that’s not just different, but also relatable. You can even use a familiar topic as long as you give it some spin to make it unique. Bold claims and numbers can also be included, but they should be accurate and unique.
2- Highlight noticeable benefits
One of the most common mistakes made by businesses is that they try to sell the features of the product or service rather than its value on the landing page. Potential customers will not care about the features until they understand the value that’s offered by the product. This means that you have to satisfy their needs verbally by telling them exactly what they can get out of using your product or service.
3- Sell on the page directly
Most landing pages are designed to be transitional locations that push or encourage users to go to a product listing or an internal website page. However, your chances of success are higher if you sell directly on your landing page. This reduces the risk of visitors losing interest and exiting the website before they have even glanced at the product. You can accelerate the conversion process by incorporating product descriptions and adequate sales copy on the landing page.
4- Keep it short
Brevity is always preferable to drawn-out and long copy on your landing page, regardless of how brilliant it is. As long as your images, title and call to action are powerful, the length is irrelevant. Use numbered lists or bulleted points for best results.
5- Use customer testimonials and social proof
Social proof is one of the most powerful tools you can access. You should leverage past customer testimonials, comments and reviews for gaining more customers. 70% of the consumers don’t make their purchases without going through the reviews. There are several options at your disposal in terms of social proof such as mentioning ratings or quotes from testimonials and reviews.
Using these tips can aid you in crafting a unique landing page for converting visitors into customers. A very interesting post by Copycactus on How to Show Traffic Your Premise Immediately will also be very help for you in this regard.