How to Set Up an Email Marketing Campaign

Having a web presence has become essential for businesses these days because of the widespread use of the internet. However, it is no longer enough for you to just make a website. There is very tough competition in the market and you need to explore other avenues for marketing your business. One of the best and cost effective ways of spreading the word about your brand and attracting customers is through a competent email marketing strategy. If you want to operate a profitable online business, email marketing should definitely be incorporated in your marketing plan.

One of the most common mistakes that businesses make is that they hire other companies for managing their email marketing. This not only leads to extra expense for the business, but fails to be effective as the third-party doesn’t know and understand the core values of your business. You don’t have to use a paid service for setting up an email marketing campaign. Just follow the steps below and it will be done:

1- First and foremost, you need to make a list of contacts or a subscriber base. This can be accomplished by adding a subscription form to your blog or website or asking them for their email id to receive notifications about a course or newsletter.

2- Once you have built up a customer base, you need to get the necessary tools. A good auto responder is the first thing you need to get. Requests for subscribing and unsubscribing will be handled by the auto responder, which is quite inexpensive. It will allow you to prepare your emails in advance and then schedules the date on which they are to be sent. You can find a good auto responder easily.

3- You should inform your visitors about the advantages they will reap through subscribing to the email service. Whether you are retargeting your current customers or sending emails to news ones, make sure you have included information that will incite curiosity amongst the site visitors and will prove to be intriguing. You can mention this vital information on the landing page, which is where you will provide the form to visitors for entering their contact information. Find some very interesting details in this regards here

4- You should incorporate articles related to the business and the products or services you are selling in your emails. It is also essential to ensure that symbols and words that are associated with spam are not present in your mails or else they will never reach the inbox. Create a unique and authentic subject line for your emails and avoid words like free and symbols like the dollar sign.

5- You can also add graphics in your emails, but do so in moderation as an abundance can irritate users. Don’t add buttons or banners that ask visitors to click them for giving access to special offers and coupons. Always send simple text links in your marketing emails that will take your customers directly to the information you want them to see.

6- Always begin emails with personalized greetings as generic greetings will get them tossed into spam. Insert their names to make them feel as if you are speaking to them directly.

In this way, you can build a relationship with the customers and effectively market your business via email. 

One Comment

  1. 6 points you have said is very important, we can learn more about e-mail marketing by doing it our selves rather then depending almost to automated software.