Explainer videos help businesses go beyond the limitations of traditional advertising and presentations. They are engaging and interesting and explain your products or services within seconds. Explainer videos help address a unique challenge for marketers – the average attention span of internet users. These videos help deliver your message quickly and within the time period the attention span of an average user expires.
Explainer videos are the perfect tools for very business. Videos are extremely important to online promotion in this era of digital revolution, as can be found here. Explore the different reasons why explainer videos should also be an integral part of your marketing strategy.
1. Increased Conversion Rates
Studies show that 7 in 10 people are more likely to make a purchase if they saw a related explainer video. This makes this marketing method to be a high-conversion strategy. Some of the key elements of a successful video that help engage your potential customers and drive higher conversions include:
- Catchy narrative
- Focused target insights
- Interesting characters
2. Explain Your Product’s Objective
The challenge with textual information is that different people interpret the meaning in different ways. On the other hand explainer videos use a combination of text and visual elements to explain the benefits and applications of your product or service.
These videos are based on the proven premise that a human being understands something better when they see someone explaining it. Besides, the videos can also explain what your business can do and the reasons your audience should choose you over the competition.
Many times, the solutions are not tangible enough for the consumer to understand them. Explainer videos make it easy for you to illustrate the concepts and ideas with more clarity. Your audience is constantly going through textual information and white papers to find solution. Your videos can be used to provide a presentation that instantly answers their queries.
3. Easier Information Retention
Studies show that people retain 50% of information they see and 10% of what they hear. Thus, explainer videos are an excellent form of promotional materials because of their higher information retaining power. When people remember the information, they will also remember where they gained it from. Thus, they are more likely to purchase from you when it comes to making the buying decision.
4. Higher Google Rankings
When you make explainer videos a part of your online marketing strategy, you are also taking a step towards increasing your Google search rankings. This is because video content is more likely to rank higher in search results. In fact studies show that videos are over 50 times more likely to rank on major search engines than text. Check this post to gain more insights on how video marketing can help you reach your target audience better.
5. Explainer Videos are Shareable
Another way explainer videos help your business is by being shareable. You can add your video anywhere including:
- Your website
- Your YouTube channel and other video hosting websites
- Your social media pages
You can optimize your videos with the right keywords to optimize for search rankings. Wherever you post your videos, adding social media sharing handles can allow your visitors to share them with their friends and communities. Today, people spend more time on their mobile devices consuming video content than any other form of content. This gives you another reason to include explainer videos into your marketing strategy.
6. Get Competitive Edge
Every business’ goal is to gain an edge over their competition. Using explainer videos is an innovative way to do so. It helps set your business apart from others. It allows you to grab your potential customers’ attention using different types of content including text, images, audio, and animation. This form of content goes beyond the limitations of PowerPoint presentations.
Thus, there are many ways in which explainer videos make the perfect tool for your business. They help in generating consumer interest because of many reasons. Today, over 7 in 10 internet users watch videos online every day. So videos have to be part of any business’ digital marketing strategy. And explainer videos add another dimension to this content type. You can use these videos not just for promotion, but for various purposes for both external and internal applications.