In today’s world, there’s a lot of social media platforms to choose from, and a lot of things to consider before you commit to them. Even large businesses cannot be present on every platform, so you’ll need to find out which one offers the best chance for you to reach your audience.
Today, we’ll look at some of the ways you can pick the ideal platform, followed by an infographic that will show you how to maximize your efforts on each of the top profiles:
Most businesses will use Facebook, but going into other platforms depends on your industry and where you can find your audience. This will help you get the most exposure for your new website.
As part of this, you should follow a process similar to this one when you’re looking for the right platform:
- Listen to your audience using personal profiles to see which platforms they use
- See which platforms your competition is using
- Search keywords related to your industry to see what kind of engagement happens on specific platforms
Start doing your research to see which platforms your audience uses the most. This will give you a good idea of where to promote your content. Once you’ve done that, check out the infographic below to see how you can maximize your presence on these platforms.