The logo is an integral part of branding. Your branding can not be completed without an impressive logo. Logos must be unique because it is a kind of identification mark for your business. Thus, you must be highly careful while designing a logo. As a logo designer, you should be aware of the latest trends in logo design.
The future of logo design will be ruled by some simply superb ideas in 2017 that will kill all the previous trends and set some new ones in the industry. The companies that offer Logo Designing Services follow these trends to make their services more relevant and contemporary as per the demand of the market.
Broken Shapes Of Letters
This is the time when people love to see something unusual and unique. This idea should be kept in mind while designing the letters for a logo. It is neither the stencils nor the spray paint that is “in”; rather it is broken letter form that makes it logo designs more exciting. These kinds of letter-forms are far ahead then the utilitarian nature of the same. There was a time when people choose the letter forms for the logo keeping their functional or practical role in the design. The companies wanted to keep the letters straight and sensible so that viewers can understand them clearly. On the other hand, nowadays the creative matter of the letter forms is getting more importance in logo designs. And that is the reason you can find a huge change in this section in 2017. The use of broken letters can make your logo more creative and attractive.
Make Them Simple
While we are talking about trying some complex broken letter forms in your logo at the same time, you can see that this is the time when the companies wish to make their logos simple regarding designs. Logos that has critical designs or seems visually busy earlier is exchanged with something more straightforward and simple. This will make the logo more specific towards the idea that the company wants to deliver to its prospective and existing clients through the design. There are various examples of re-branding where the company wishes to make their logos simpler and more streamlined in comparison to the previous one. Maybe the base of the design is same but it looks visually clearer.
The idea of cropping in logo design is all about showing as minimum as possible but communicate with the message completely. It can be possible only when you know how to use cropping in a perfect way. For example, when you are using the letter “P” then how much do you need to show them of that “P” so that they can understand that it is a “P”. Cropping is all about subtraction of the letters and pictures in an artistic form so that it can expose just as little as it necessary to convey the message. You can create a signature look for any brand with the help of this cropping idea.
Use of Geometry
The use of geometry in logo design is an old concept. However, that does not mean it is obsoleted. Rather; it becomes more in fashion in the Logo Designing Services. There are lots of professional
Apart from these, there are some great ideas for logo designs that will surely get a higher rank in the list of the most used ideas in 2017 whenever someone will talk about the trends.