Every disability law firm needs a constant flow of clients to stay afloat. Although it would be great if clients simply fell out of the air, but unfortunately, that does not happen. Just like every other business, a disability law firm needs to market itself to bring in new business. The key is to find a good balance between your marketing efforts and practicing law. Here are some great marketing strategies that will get your disability law firm moving in the right direction.
Develop a marketing plan that is consistent with your long-term goals
Before you begin to develop your marketing plan, think about what your long-term goals for the firm are. Your marketing efforts should help you work toward that goal. If they do not, your firm will suffer in the long-run. Your firm is dependent on its consistency across the board. When your marketing efforts are in line with the other goals of your firm, you will undoubtedly see success.
Create a marketing strategy that promotes strong lead generation
Clients are the lifeblood of any SSI or disability law firm. If you are not consistently fostering the influx of lead generation or new clients, there is no way your firm will grow. A great way to generate new leads on a consistent basis is to advertise across several different media. Look into running some television commercials, engage in email marketing campaigns, promote the firm on billboards, and do not forget about having a presence on social media.
Keep the lines of communication open
Sometimes the best form of advertising is word-of-mouth. So, keep up a positive relationship with your former clients. Let them know you are available should they need you again. If you have done a good job for them, they will certainly let their friends and family know to use your services when they are in need of them. Keeping in touch with former clients is easy. Just send an occasional email reminding them of your presence. Begin a newsletter or blog that contains high-quality content and include them on the list. It takes minimal effort and can reap a huge reward.
Marketing your SSI or disability law firm does not need to be stressful or time consuming. You simply need to pick the right strategies and put forth a bit of effort. If you have any questions or would like assistance getting started with marketing your law firm, contact Disability Law Marketing today. You have nothing to lose and lots to gain.