When the fellow who re-wrote the book on Google Advertising shared his list of must-read books for entrepreneurs, we heard. A highly sought-out mentor is the author of several business books devoted to helping entrepreneurs and small businesses owners like yourself gain more from online advertising to coaching you how to get more trades from 20% of your clients. Entrepreneurship is not as easy as it seems like. You must have done some research and follow some basic rules to start any sort of business. Following are some books to help you.
- “Winning Through Intimidation” By Robert Ringer
In all trades, someone has the higher hand. Honest people are fastidious about this. Passive-aggressive “screw you over” types are not. You must distinguish this truth and apply it intelligently. One of the best books ever for sales recruits. If you dislike the title that means you particularly need to read it.
- “My Life In Advertising” By Claude Hopkins
Most individuals don’t read the great masters, but Claude Hopkins invented direct reply marketing as well as the voucher. This book takes you inside the mind of one of the great business giants of all time. If you read carefully he’ll disclose to you what marketing is really all about.
- “The Proverbs Of Solomon”
We all make strategic business letdowns and tactical failures and there are thousands of books to address those complications. But most long-term career disappointments and business disasters come from ignoring the values in Proverbs: not the strategies and plans, but failures of intelligence, judgment, morals, discipline and character.
Proverbs is the most powerful business book of all time, a source of Jewish business wisdom. It’s sold more prints and shaped more leaders than Adam Smith, Napoleon Hill, Peter Drucker, Ayn Rand, Jack Welch, Dale Carnegie and Stephen Covey put together. It’s even more relevant in our information-drenched age of social media.
- “Positioning: The Battle For Your Mind” By Al Ries And Jack Trout
Al and Jack launch the foundational truths of how corporations and brands rise from zero to effect and success in this book.
- “How To Get Rich” By Felix Dennis
This is a loud read by a talented writer and a cruellytruthful autobiography by a guy worth hundreds of millions that contains some dark revelations. ‘At one time I had 14 mistresses on the payroll—big mistake.’ Make sure to read the chapter about raising money—it’s gold.
- “Work The System” By Sam Carpenter
This book talks the red-hot query that people in my company inquire every day: ‘What system, if fixed or set in motion would have prohibited this problem from ever happening in the first place?’ Sam Carpenter insists the universe is working 99.9% correctly all the time, so unsatisfactory results always flow from a systemic input you can fix. Empowering and enormously applied.
- “Psycho-Cybernetics” By Maxwell Maltz
Plastic surgeon miracles why he fixes some patients’ unpleasant nose and they upsurge to prominence and achievement, while he repairs others and they look in the hand mirror and still claim they’re unpleasant. Maltz is the man who promoted the notion of the self-image. He’s far sensible and more profound than the copycats who came after. This is a intensely intuitive and classic book about your inner game. If you can, pick up one of the innovative used copies from the 1960s.
- “The Star Principle” By Richard Koch
One of the great business masterminds of our time (he’s #435 on the Times of London Rich List this year) brings the sophisticated formula he used to grow his wealth from $4 million to nearly $400 million in 25 years. Without a hesitation, the most under-rated book on this list. Score your business according to Richard’s formula using this book.
- “Money And The Prosperous Soul” By Stephen Desilva
I’ve watched people convert $1000 of information into a wealth. I’ve also observed others take a million dollars of education and burn kingdoms to the ground. Having trained advertising to hundreds of thousands, and individually consulted with thousands, I’ve revealed you can learn most of what you really need to know about business in 2-3 years. After that, your achievement has more to do with emotional and spiritual beliefs and ‘head trash’ than what you actually know in your brain. DeSilva does a better job of untangling spiritual beliefs about money than anyone else I’ve seen. Along with Star Principle, this is the other enormously underrated book on my list.
- “80/20 Sales And Marketing” By Perry Marshall
This is the book Perry Marshall wish he’d had when he started his sales career 20 years ago. It would have spared him years of baloney sandwiches and ramen soup. 80/20 is the most powerful principle in business and it’s the most efficient, elegant framework for explaining every smart move you make in marketing.