Your business needs a blog and if you don’t have one starting one can seem like a daunting task. It isn’t really that difficult a task to do, but when you’re busy running a business and everyone else has their tasks already it can be hard to find the time to get that work done. A blog needs to have someone that is dedicated to ensuring that it has posts put up on a regular basis and that those posts contain info that people want to actually read.
By hiring someone else to deal with your content calendar and the contents of your business blog you can ensure great content, among other things. Here are four specific reasons to consider hiring out your blog work to someone that blogs for a living.
Less Work For You
Hiring a professional blogger will mean that you have someone that will come up with blog ideas, create a blogging calendar, edit and post the blogs, and even work on responses to people that comment on them if comments are open on posts. That’s a lot of work to add to your own schedule or to add to the schedule of another employee.
Often, you could have someone that does both social media and blogging. These two jobs work well together, and they can both be done as strictly virtual work.
Convenience Of Virtual Employees
Hiring out someone for blogging allows you to work with the convenience of virtual employees. You don’t need to have room in your building for them, give them their own cubicle, or have to have some extra office space. Your blogging can work virtually from home, or from wherever they want to work.
You also don’t have to worry about having them punch a clock. You can pay them per article or by the hour (that’s up to you). You can require they be available to consult during your business hours, but they can write and post on their own time.
You can also save money by hiring out for virtual bloggers and/or blog managers. You aren’t required to pay a contract worker minimum wage, so you can give the work to the lowest bidder if you want. Just make sure that you look at some samples or have them do a trial blog post, to ensure you hire a quality writer with blogging experience.
The hope is that with hiring someone from outside your business you’ll get someone that is an expert at writing and marketing blogs. They can easily learn about your business and research to write the blogs that do your business justice. However, you can’t teach someone to be a great writer. They either are or they aren’t.