How Content Impacts Site Performance

How Content Impacts Site Performance

If you have a website and maybe wondering on how to increase traffic or attract more views, like, comments or following, this article is just about to help you learn easy tips to improve your site performance. Here you will learn terms like back links SEO and other terms. You will also learn other factors that will help bring more searches to your site, for example speed and loading time. Most importantly, the article will highlight the use of keywords in content to affect performance.

Understanding SEO

Factors relating to SEO, or ranking for sites or marketing of content and other market strategies are very fundamental to site performance. Most people consider visuals and aesthetics rather than SEO. Although the structural appearance of your site matters a lot, the rankings that are dependent on site searches and linking is also very crucial to performance.

Site performance in its entirety is mostly overlooked as a component of the website. Many site performance factors should be considered. Most of them require some coding or a bit of structural development to work better. You can also improve the aesthetic value of your site to enhance the customer experience and attraction. This include things like images, background color, speed, and other features like hover effects.

Many factors come into play, especially in search engines ranks. Google always changes its algorithm regularly to make it as human-friendly as possible. What may have been used some months ago may not work in the same way today. Therefore the reason why you should be on top of your game when it comes to SEO. Keep improving your site and make your content up to date. The following are some of the consideration regarding content that you will make to improve performance.

Desired Content

You need to understand the relationship between content and performance and take it as a requirement when you want to increase your site value. The search engine is more likely to find sites with a high ranking than those with a low ranking. Therefore ensuring that your site ranks higher than the rest as a first approach is very vital.

Using Keyword

Using keywords in your overall site content will help improve your performance in the search results. Use the keyword carefully making sure they are realistic and human readable. If you simply cram the keywords or throw them all over your work, it will easily work to reduce your performance. Instead choose them strategically and carefully to ensure they are useful and focused on the general content objectives presented on your website.

Linking Style

Dealing with links can be a very strategic way to ensure a huge traffic on your site. However using many links can also work against you. The most effective way to use links is the use of Backlinks. Backlinks are links leading to another web page. A page with many backlinks rates high in performance.

Back links

Back links refer to the links which are directed to a site. They are also called Inbound Links. The more your site has back links, the more popular it is. Performance is usually rated using this links among other aspects. The SEO experts rely on back links since some search engines like Google rate site with quality back links higher and will consider those sites more useful than the others in the search question.

Search engine calculates the relativity of a site to a particular keyword by looking at the number of quality links. It is very crucial to consider the quality of the inbound links and not the quantity. When back links emanate from another site and the sites have content which is related to yours, the back links are said to be of high relevance.

For instance, if your website is talking about how to raise children and gets a back link from another site for children, then your site will be very relevant in the search engine and therefore you’ll be rated high on performance.

Most search engine would want a fair ground for all the sites. It may be so easy to make changes to links so that you get high rankings, it is so hard to make changes to search engines or influence the search engine with an external back link from other sites.

Advantages of Backlinks

1.Improves your ranking

Backlinks will boost your search engine rankings. If your site can get organic links from different other sites, your content rankings will automatically go up. You should strive to create links leading to individual post or pages together with those linking to your homepage.

2.High speed of Indexing

Backlinks will help search engine to identify the links that lead to your site. This makes it easy for the sites to link effectively. For a new website, it may be useful to have backlinks to be discovered and get indexing for your site.

3. Referred traffic

Getting referred traffic means you will get a bonus traffic and therefore a bounced rate. Referral traffic is usually vital and since it is targeted to specific sites, it will help increase your visibility and hence your performance.

Page Load Times

How your page loads and the time it takes is key to ranking your site performance. Google announced in 2010 that all site will be ranked using their speed. Their reason was geared towards the development of fast loading sites and a reward to the fast sites. In a study done by SEO producer Moz, it was realized that loading time doesn’t affect ranking but time to first Byte (TTFB); the total time for a web server to send back the first byte from a site has an impact on ranking.

A slow page can be a great trouble to the user and can increase their bounce rate. You can test your page load speed here.

How to fix a website that is down

Google’s Matt Cutts says that a site that is down for 24 hours or less cannot be adversely affected by the search engine rankings. But a site that is down for over 3 weeks will go down in ranking. Down time can only affect SEO when the outage lasts for long rather than when it’s short-lived. Learn here what is SEO and how it works.

The Uptime

This is one great element and the most obvious to site performance. If you want more traffic and more comments to your site, then your site must be readily available every time a user tries to search it. If your site is down at any point in time and show a 404 page instead of live content, then you can easily lose your audiences to another site.

404 pages don’t cause any changes to your rankings but it makes users have a bad perception about the site which could make you lose traffic and conversations especially if other links are leading to your site. Therefore putting up 301 redirect is the best option to deal with such cases. This will forward traffic to new live sources available. If your entire site goes down, make sure you avoid it as much as you can and quickly respond to avoid a long outage.

When it comes to site performance, many factors need to be considered and none of this factors work alone. It is paramount to ensure that all the factors that help in site optimization have been tried and implemented. If you are in doubt of how all this will come into play, you can visit a web designer near you or read such article critically to get insights on site content and performance.


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