Every good business website should have a blog section. It’s an incredibly useful tool for engaging with customers, attracting clicks to your website, and generating new business with minimal investment required. If you’ve recently started a business and designed your website, there are several important things you need to know before you begin writing and sharing content around the web. Your business blog could be a major asset to your business if managed correctly, but a few missteps could lose you time and money.
- How will you find your audience? There’s no point pouring energy into the blog page on your business’s website, only to find that nobody reads the articles you post. You’ll need to attract readers and generate clicks for your website or the whole endeavour will do nothing for your business. Basic SEO strategies can help you get started; so read up on them as much as possible. Using google adwords to get readers clicking will help move things along, but you may need expert advice to understand how best to strategise.
- How will you promote your blog? The best way to promote your content and attract a larger audience is through social media marketing. You need to develop a solid strategy when it comes to digital marketing, but you don’t need a huge budget to make it work. Explore the platforms that your target market is most likely to use and share all of your blog content across these platforms regularly.
- What is the point of your blog? Before you begin blogging for your business, you should have an intended goal in place. Are you hoping to create a community online in order to boost your brand? What kind of articles are you planning to write? Will you stick to discussing your products, or tackle discussions on a broader industry level? These are all important factors to consider before you begin writing.
- What do your readers want to know? You’ll most likely already have a strong sense of who your target audience is through your own market research in setting up your business. Use this information to help guide you through the blogging Who is your reader, and what are they interesting in reading about? Your content should always be useful to whoever is reading it, so make sure you craft each article with this question in mind.
- Who will write your content? Some business owners have a natural knack for writing, which certainly comes in handy when it comes to blogging. If you hire a writer outside of your business, they should be familiar with your business and the industry as a whole so that they can write with authority on the topics in question. This can cost a little extra, but it’s a price worth paying for a great quality blog.
- How will you measure your blog’s success? It’s important to know exactly how well your blog posts are performing so that you can keep your digital marketing campaign on the right track at all times. Use data analytics programs to check out what your readers are doing on your website, and be willing to tweak your strategy as your blog grows if certain aspects aren’t working as well as others.