Bringing new traffic to your website is crucial for attracting new leads. The more high-quality visitors you can convince to come to your page, the higher your chances of converting them into a paying customer. But bringing the right audience members to your website isn’t always easy. When you’re trying to attract high-quality leads, you need to get creative about the ways you increase your website traffic. If you’re looking for some easy ways to start bringing in new website visitors, here are seven things you should try out.
Use Social Media
Social media is one of the best tools for attracting new audience members and pushing them back to your website. Because most social media users are logging on to find information to engage with, read, or connect with, they’re already prepared for your content when you post it.
Social media also allows users to easily share content with their friends and family members – dramatically increasing your chances of getting noticed by new audience members. If you can create shareable content that your target audience members find interesting and relevant, they’ll click on your page for more.
Create a Blog
When visitors come to your website, you want to be sure they have something to do. While your pages may be interesting, if you’re not constantly uploading new information, your audience won’t have a reason to come back to your page. To keep them coming back for more – and telling their friends to visit as well – you’ll want to upload new, interesting content consistently.
A blog is a great way to create new information for your website. With each new blog post, you can discuss a new topic or idea and continue to build a strong relationship with your target audience. When you constantly publish information that is interesting and relevant to your user’s needs, they’ll keep coming back to read your new posts.
Write Headlines That Grab Attention
If you already have a blog but you’re not attracting new website traffic, it may be because your headlines just aren’t interesting enough. While you want your headlines to be relevant to the content within the post, you want to be sure it is enticing enough to convince users to click through and see what you’re talking about.
Keep in mind that your target audience is constantly bombarded with new content every minute. This means there is a lot of information out there competing for their attention. If you’re not doing all that you can to pull their attention away from your competitors, you’re not going to be able to bring them to your website. Use buzzwords and leading headlines to bring more traffic to your site.
Do Keyword Research
If you’re serious about increasing your website traffic, you’ll want to do a proper SEO strategy. Through optimizing your search engine rankings, you can bring more high-quality leads to your website and convince them to become customers. This begins with doing keyword research to discover the kinds of things your target audience is searching for online.
Doing proper keyword research can take some time. While selecting a few keywords that are relevant to your content can be a good start, it usually isn’t enough to see real traffic growth. To get a full profile of your keywords you should include in your content and where they should be placed for maximum benefit, you may want to consider hiring an SEO consultant. They can provide you with the keywords you need, guidance on how to properly integrate them, and an overall strategy for increasing your website’s ratings.
Start Conversations on Other Platforms
The best way to convince an audience member to check out your content is to provide it exactly when they’re looking for it. While you sometimes get lucky posting links on social media or in email newsletters, getting engaged in conversations is a great way to present just the right information exactly when a member of your target audience needs it. Listening to your audience’s needs and pointing to the exact piece of content that will answer all their questions will get more web traffic.
Forums are a great place for conversations like these. Because users are constantly asking questions or looking for feedback, you can point them in the direction of a blog post or other piece of content that thoroughly answers their question. Other people with similar questions can also see this information and click through. Facebook and LinkedIn Groups and other communities are also great areas for inserting links to your website into conversations.
Search for Trending Topics
If you want to bring more visitors to your website, you need to create information that they want to read. While you may not be a mind reader, you can consider trending topics that may be of interest to your community. Researching content that is popular or important to them at that moment can help improve your chances of attracting their attention and bringing them to your website. You can keep on top of what is trending by following industry leaders on social media and engaging with other groups on their websites.
When creating content around trending topics, it’s important to remember that your content should be unique. If you’re simply going to replicate content that is popular on other websites, you may struggle to get the attention of your target audience – especially if you’re not as established as the other site. Giving your own fresh perspective or including new information can give you the traffic boost you’re looking for.
Create Video Content
Video content is incredibly popular online. Not only is it easier for people to engage with and easier for them to view, it is also more interesting and can attract quality leads when done correctly. Including video as part of your content marketing strategy not only gives your audience more to engage with, it can also open your content up to new search engines and social media platforms, like YouTube.
You can create videos in several different ways to be part of your content strategy. First, including videos to go along with blog posts or articles can add some great supplemental materials to your content. You can also use these videos as snippets on social media to entice more audience members to click through to your site. You can also create longer videos, like webinars, that examine a topic in depth.
There are many ways you can attract new visitors to your website, but you won’t know the best way for your company until you try different techniques. To bring new traffic to your website, you need to understand what your target audience is looking for, what content they enjoy, and where they hang out online. Through a bit of trial and error, you can find a strategy that brings in new website visitors and converts them into customers.
Start increasing your website traffic by focusing on one of these tips and tricks. As you begin to better understand your target audience members, add another. The more you get to know them, the more information you can include in your strategy. Continue to refine and adjust your traffic generation strategy until you’re getting the number of visitors to your website that you hoped for.