Event marketing is one of the most useful traditional marketing methods available. It’s used regularly by big businesses, but smaller businesses are now jumping on the bandwagon to get a piece of the action. While event marketing can be an expensive marketing ploy, it is one that works wonders when it comes to getting results. If you’re planning an event marketing strategy to give your business more exposure, be sure to look at the below tips that will give your event a much better chance of success.
Plan Months Ahead
Planning, of course, is hugely important to the success of any event or start-up. If it’s not planned correctly, the chances are, it’s not going to work and investment and efforts will be wasted. Ensure you have thought of everything and plan months ahead so your event has a much higher chance of running smoothly.
Setting targets will also come into play when it comes to planning the event. Set yourself targets and objectives so you can keep track of how well the event is running. Financial targets, new clients, and event population are all common targets you should consider.
Spend Big Money on Minor Details
It’s often the smaller details that can really set an event apart from the rest. Decorations, balloons, and complimentary drinks needn’t be too expensive, and it could well be the difference between the success or failure of your event. Getting the music right and the many other smaller details are also important. The more money you invest in the smaller details, the more attractive and professional your event will look to delegates.
Come Up with a Unique Idea That’s Going to Shine
A unique event idea is one that’s going to be a success straight from the off. Find ways to inspire and innovate and you’ll find your targets will be achieved with ease. Visitors will often want to be entertained while at your event, so give them the entertainment they crave in a unique way. Many businesses do fun events such as obstacle courses or face painting activities – try to come up with something unique that’s going to attract hundreds of people.
Ensure Your Business Is Covered
Depending on your chosen type of event will depend on the insurances you need to ensure it is undertaken safely. If for example, you are running an event that requires visitors to run an obstacle course, you’ll need to make the necessary safety precautions. Doing this can be expensive, but it’s mandatory to ensure the event is a success.
Consider hiring medical staff and getting volunteers to help with first aid and the like. Getting people with first-hand first aid experience and a CPR certificate from the National CPR Foundation is also a good start.
Approach Your Event with a Human Side
Don’t be a business at your business event, be a person. Your audience wants to see your human side, so show it to them. Be fun but be professional and come up with ways to entertain them while painting your business in a professional light. This point is hard to achieve, but it’s one that could be the difference in landing more clients.
Get your employees involved and get them to bring their families to a fun event so your potential customers can see your family business in person. This is an effective way to add value to your business and it also provides other benefits in terms of more people attending your event.
Press Releases Work Wonders
Event marketing is all about marketing your event beforehand to give it more of a chance on the day. Consider other marketing ploys to help market the event. Many businesses take advantage of professional writers to come up with press releases to promote an event, and you should look to do the same.
Connect with Local Media Outlets
There are ways in which you can promote your event further by using local media outlets. Local newspapers and radio stations are always looking to talk about new events happening in the area just so they can get involved and market their own brands. This doesn’t have to cost much if anything at all, and it provides a decent way to promote your event.
Stick to a Budget
While a huge investment in a local business event is ultimately going to provide better results, sticking to a budget needs to be taken seriously just so you don’t overspend. Overspending on a local business event is easy to do, especially when it comes to the smaller details. Plan your budget in detail so you know what you need to spend on and what you can go without.
Partner with Other Local Businesses
An effective way to keep the overhead costs down is to partner with another business that’s local to yours. If you can find a business that serves a completely different industry to yours and they’re willing to put up half of the capital to share the event – that could provide a way to keep the costs down, but at the same time provide the same rewards.
Potentially, you could share your event with several other businesses in the area to lower costs even further, and you could even advertise other businesses at the event to help towards marketing costs. Selling stands to food cart businesses and fair ride goers could also be an option depending on your type of event.
Get Your Event Online
Just because your event is local doesn’t mean you shouldn’t live-stream it, especially if it’s a fun event. Get your online audience from around the world involved by videoing some of the attractions and fun events that take place. This could lead to more visitors and online followers.
Marketing an event should be planned specifically just so you know it’s within budget and it’s an event that has the potential to produce many rewards. By following the above tips, you can be sure your event is going to be planned well and it’s going to be a unique event that’s going to attract hundreds of visitors.