The internet has changed the marketing industry, and because of its relatively low cost and ease of access, it is the go-to for the majority of businesses when approaching their marketing strategy.
While online marketing is a must in the digital age, a good marketing strategy should supplement this approach to marketing with other offline techniques. Here are 6 offline marketing techniques that are still effective in the digital age.
Exhibit your business at a trade shows
Trade shows are the often the creative focal point of your industry, and whether you are exhibiting or just visiting, attending these events is essential. Trade shows offer an in-depth insight into all of your competitors’ products and marketing, offering an essential look into what others are doing.
While exhibiting can be expensive, particularly for new ventures, the costs for more established businesses are worthwhile, and trade shows are the place to showcase not only your products, but your business philosophy.
Going to conferences and other events is an excellent opportunity to network, as it puts you and your business in a room of both peers and potential customers. Getting a speaking engagement at one of these events is an excellent marketing opportunity, allowing you to build credibility, while putting your business on the map.
Speaking engagements should not be limited to industry conferences, and attending various enterprise events, hosted by universities, community centres, or careers services is a great way to engage with a room full of interested people.
Having your name involved with events is an excellent way to advertise yourself to a wide, potential customer-base, and attaching your name to a particular event also communicates who you are as a business.
Sponsoring local events shows that you care and are invested in the community, building trust alongside a positive reputation locally. You could also giving away gift vouchers or other prizes, to offer a taster of what you do, while showing your generosity as a business.
Advertising through traditional media
While this avenue doesn’t have the SEO benefits of digital advertising, traditional media such as print, radio, and TV is still a worthwhile marketing technique. Advertising in this way is particularly beneficial, as companies have detailed statistics of their demographics, which means you can reach the right audience, and target your marketing specifically.
Having well-branded vehicles out and about is still a very effective and straight-forward marketing strategy, particularly if your business requires regular road travel. If you deliver goods as part of your business, whatever the scale, having a moving advertisement just makes sense.
The most effective vehicle branding feature eye-catching and unique designs. In addition to getting a vehicle wrap, you could also try a private registration plate, which are guaranteed to be different and leave an impression. Private registration plates can give your business a sense of fun or prestige, and offers a totally different approach to marketing.