There are large companies that have invested millions in e-marketing, but their websites fail to deliver the desired results. There are smaller businesses that have made a modest investment in technology but have focused on online messaging, user interface and behavior could now boast effective and efficient web pages that help turn good visitors into potential customers. Since the success of a website can be largely attributed to web design, it’s crucial you know features of good website design for a small business.
Easy to navigate
Web design should be obvious and self-explanatory for the user. The fewer questions arise when the Internet surfer is browsing your site, the more effective and user-friendly it is. Users tend to look for fixed points and anchors that can guide them through the website and are unlikely to use your service if they can’t understand how to navigate it. Therefore, an effective web design should boast a clear structure, moderate visual clues and easy-to-recognize links that help an average visitor find the way from point A to point B.
Eye-catching features of effective web design
The behavior of Internet users is often similar to the conduct of a shopper walking up and down the High Street. Visitors glance at a page, scan the text and click on an eye-catching link looking for a product they are interested in or sometimes out of curiosity. As a result, a lot of information displayed on a web page may not catch user’s attention at all.
Visual effects could be fundamental for an effective web design. They might be great at capturing visitor’s attention, focusing it on certain areas of the site and helping the user navigate around without distracting and annoying them.
Compelling, user-friendly content
Experts believe that web design needs to be tailored to user’s preferences and browsing habits. So does the style of writing. Promotional information and space-consuming text blocks without images and keywords are likely to be skipped by the web surfer. If the copy abounds in technical terms and specific company names, it could also be ignored as it may require a good deal of time to read and understand.
Good web design normally contains:
Short, concise phrases containing relevant information,
An easy-to-scan layout with headings, visual elements and bulleted lists which enable the user to read long text blocks quickly,
And plain language to provide objective reasons explaining why your products and services may work to the visitor’s advantage.
According to professional web designers and many web design company professionals, users are unlikely to visit a site to enjoy its web design; in most cases, they are searching for information about a product or service that meets their needs and requirements best. From the user’s perspective, good web design is presented text without ads and unnecessary content.
The user may not speak a foreign language, but they might easily recognize navigation tools and browse through a foreign web site trouble-free. If this is the case, they may become your prospective buyers. Therefore, simple web design might be a better investment.
- The importance of white space
Some web designers may underestimate how fundamental white space could be for good web design. If users are browsing your service for the first time, they try to divide the content into digestible blocks before scanning them. Complex structures may be harder to read and work with.
You may use division lines or white space options to split two parts of the text for an easy and quick read. Hierarchical structures may also reduce the visual complexity of the copy making it easy to scan and giving the content a dominant layout position.
- Conventional Aspects
They say that conventional web design features could make a site boring. However, since they are widely used and known, they might help your visitors navigate their way through your online service easily and quickly. Besides, it could be an effective way of gaining the user’s confidence and trust as you can provide them with everything they expect from site navigation, text structure, search options, etc.
Good web design needs to be user-friendly, and innovations may be introduced if you are 100% sure that they are a better idea and could simplify navigation. In other cases, conventions should be your priority.
If you are starting a small business and what a value of your money when investing on a good website design then menaentrepreneur.org is the best company to outsource all these services as they promise to change all your worry and make your small business recognized by any customer.The company uses modern tools in designing and customizing the website with updated 2018 features.