The graphic design industry has been booming in the digital marketing era. I can tell you for a fact that brands that invest in graphic design agency services are seeing results that pay off. Digital marketing has been a driving force for the growth of thousands of businesses. As more and more consumers are using their cellphones and tablets to shop online, business owners are rushing to figure out how they can cash in and make money by having a solid presence on the internet.
Small business owners often lack the time to learn how to properly brand their business on the internet, which results in a loss of potential sales. People often think that a company no longer exists if they don’t consistently update the content on their website. You want to make sure that your customers are able to find you through search engines. I’ve also seen hundreds of business owners burn money by hiring amateur graphic designers that had no clue what they were doing, costing them hundreds of dollars going to waste. The last thing you want is a poor image representing the face of your brand.
Good logo design is absolutely priceless, so make sure you take the proper measures before you hire a firm to brand your business. It doesn’t matter if you’re a large corporation in New York, or a small business in New Jersey. Brands that go the extra mile to build a better brand will ultimately attract more customers then the ones that don’t.
With that being said, here are three tips to help you hire the best creative agency:
1. Does the graphic design agency take the time to understand your business goals?
When you’re paying money for a service, you want to make sure that you’re getting the best bang for your buck, right? A shady graphic design agency will often charge lower than usual rates with “unlimited” revisions (LOL)! Without any regard for your business needs. All these people are doing is opening up Clip art, and reusing assets to make you your “logo”. It’s as simple as that folks. A real branding agency will go out of their way to ask you about your business in order to define your goals and the best logo design for your business. Having the right logo will help you attract new customers that could potentially turn into lifetime customers!
2. Do they have real reviews from real business owners?
Reviews are easily faked on the internet these days, an unfortunate part of the game. Any reputable graphic design agency will often have reviews on several different channels, such as Facebook and Yelp. If a company is going out of their way to make sure that you can’t access reviews of their service, they often have something to hide. Avoid these design agencies at all costs!
3. Lastly, do they have a real portfolio of work?
Whenever you turn to freelance sites such as Upwork, you will often find people claiming stolen artwork as their own in order to get your money. A real designer will have a graphic design portfolio website, or at least a modest presence on social media and Behance (an adobe platform). If a designer willing to risk his credibility by using stolen resources and assets to represent his company, what do you think he’s going to do for your brand? You get what you pay for.
Social media and search engine optimization are great digital marketing strategies to further market your brands, but your efforts will likely go to waste if you lack the resources to hire a professional graphic design agency.