The world has embraced social media as an indispensable component. This is why all the action has also shifted to it. This has made way for social influencers to become the next shakers and movers of social media as they are influencing people’s opinions in a big way. Because of this, it has also opened up new channels for brands and e-commerce business companies. They can now connect with their target audiences more directly and more organically.
Today, brands are heavily investing their time and money on influencers in a hope that the latter can easily pull-off things which otherwise need too many strategies and marketing techniques on the part of businesses. The ever-increasing standalone budget for influencer marketing shows that brands now fully understand the value of influencers to their business. They do not want to let go of any opportunity to boost their performance.
Statistics from around the world also corroborate the fact that there is indeed a palpable rise in influencer marketing and its efficacy. According to a study conducted by Tomoson, 51% of marketers believe they acquire better customers through influencer marketing. Another study by eMarketer suggests, 84% marketers said that they are going to use influencer campaign to attract more customers.
Therefore, it is also a beneficial proposition for you to tap the potential of influencer marketing and increase your sales. If you are running an e-commerce business then social influencers are one of the effective ways with which you can drive more sales and earn more revenues.
Here is how influencers and influencer marketing help you take-off your e-commerce business:
Increased Brand Advocacy and Brand Awareness
Influencers have huge fan base and followership who value their opinions and views. Thus, due to their authority and credibility in their audience about a specific topic or subject matter, they become powerful brand advocates. They are absolutely capable of swaying people’s beliefs and therefore influence their purchasing behaviors. However, not all the influencers would ever be relevant for every business, so you have to choose them carefully. You can use certain platforms like Influencer.co for hiring influencers who are right for your brand.
Hence, when you start engaging with these relevant influencers, you have to make them your brand advocates by asking them to create content for your product or service. You can also encourage them to do product/service reviews for your brand. Furthermore, influencers are also responsible for increasing brand awareness among the masses regarding your product or service. Since consumers trust recommendations from industry experts, so influencers can easily improve your position in the marketplace.
Increased Customer Acquisition
A right influencer is fully capable of making your brand stand out from the rest and the customers tend to trust them when they say that your brand is genuine. Which means influencer marketing is a strong strategy to increase your customer base because the potential customers would also tend to believe what the existing customers believe or recommend. There are so many things and strategies influencers can use. These methods attract the attention of new customers of your e-commerce business. They can write or share interesting and informative content on different social media platforms, which is easily accessible by their followers. Thus, when these followers share this content in their own networks, more and more people get to see the original content.
Lead Generation and Conversion
Influencer marketing encourages lead generation with positive word of mouth. When you engage with your influencers then you also get the opportunity to impress as many customers in their networks as possible. With the help of goodwill and a deep trust on influencers by their followers, you will better your business. You can easily pitch your sales in the form of unique content, product reviews and recommendations. This means you are generating more and more leads. Influencers spread positive information regarding the features of your product or service. Consumers get prompted to purchase your product from your e-commerce business website. Therefore, more lead generation leads to more conversion.
Influencers are the ones that connect you with your target customers. When they manage a good reputation of your brand, people will more likely want to do business with you. Any brand’s reputation is actually the management of its perception. So it comes from the quality of relationship as well as sparking conversation with relevant individuals in the audience. This eventually enhances the perception of a particular brand.