Bryan Eisenberg once said, “It’s much easier to double your business by doubling your conversion rate than doubling your traffic.” The level of technology has grown rapidly. Many people can get access to the internet and even be comfortable ordering goods online. Therefore, many marketing companies have one major purpose of increasing the number of sales made. Let’s look at amazon, which is one of the most used electronic commerce in the whole world.
Amazon is an international electronic commerce that orients other global sites and network that deal with customer service. It has its customer service avenues in many countries in the world. This website was first inaugurated on July 16th 1995 as an online store for books but now it also provides electronic devices, jewellery and rackets, games, movies, clothes and music.
Amazon is usually mainly after the buyers personally and their number one goal is wanting to turn them into being their permanent customers. Most of its customers are people who mostly do not usually have time for buying goods from a physical shop and who have the knowledge of how technology works. These people in many times are usually the working class.
What is Achieved by Amazon Marketing?
Amazon marketing makes sure it maintains its top position by first learning and studying the worldly trends. It observes behaviors and ensures it has provided the most variety of products. It’s all done by making use of the present systems and means of communication. Also, they do it by utilizing blends that are customer friendly and the products and resources that are in conjunction. It gives full details of the goods on the website. It also does an analysis of its customer base.
Being an electronic commerce, one of the services it provides is that it does its advertising online. It has intensified its disburse on publication and advertisement. It is on the internet where all the details required are listed. Many channels are usually applied for passing the information. One of them being that it uses of mails for direct marketing, advertising busing banners, and conducting the campaigns using e-mails. The company also consolidates with the media and events to expand its advertisement field. In India, the most used form of promotion is usually by use of mouth where one person tells another about the site and the gospel goes on being spread to many.
Amazon Seller Consulting
The amazon seller consulting gives competitive prices to its customers. This helps in retaining its customers. The prices of the goods have to be in the information about products on sales. Amazon takes care of the distribution of the goods and how a product reaches to the buyer. Also, it uses warehouses to store goods and this makes it easier and quicker serving the customers.
Amazon’s mission is “To be earth’s most customer-centric company. So, it is a place where customers can find anything they might want to buy online. As a result, Amazon endeavors to offer its customers the lowest possible prices.” The application of its marketing strategies has led amazon being the second largest electronic commerce company in the world. It has increased its customer base worldwide.