The Do’s and Don’ts of How to Use Hashtags

The Do's and Don'ts of How to Use Hashtags

Hashtags have been the famous part of a social media culture today. It is rare who doesn’t know what they are. Indeed, the hashtag is recognized that it was added to the Oxford dictionary in 2010. Though as most people know what it is, many people still don’t understand how to use hashtags.

Hashtags, which was just a sign on your phone’s keyboard, now having the place on the most popular social networks such as Facebook, Twitter, Instagram, Google+ etc. The hashtag is the most prevalent means of categorizing content and drive it long on Social Media. It has the power to make your content discoverable to many targeted audiences who are searching relevant content on Social media. It offers you to connect and engage with social media users of a common interest.

This article will enlist The Do’s and Don’ts of How to Use Hashtags!

So, let’s start without any ado.


Provide hashtags to the social network you’re using


  • Though all the social medias have a similar basic purpose of content tagging and discovery, the use of hashtags still differs from network to network.

  • Hashtags on the photo or video-sharing platform are usually more focused on the description of the content. Where the odd is Twitter, where hashtags lean to be more focused on the topic of conversation that you would like to engage.

  • Before implementing any hashtags on your post, do some research on the perfect way to use them on that particular social media network. Also, take the time to discover the most famous and most applicable hashtags for each network. The extra time will pay you off through the engagement of people down the road.

Do be specific when using hashtags

  • Be the most specific when it comes to select the hashtag. There is a passionate community that shares an interest in one specific theme. The more specific you will be the more targeted audience you will get.

  • Let’s take an example if you are doing a business of selling baby products, then instead of using #Parents, you can use #NewBorn or #NewMom, which will target more specific audience rather than targeting all age groups’ parents. If you don’t have ant business hashtag, then find one or two existing that fits with the photo.

Do come up with relevant, unbranded hashtags

  • if you are a growing brand or business that is not really recognizable, you should represent your brand by what you do and what its stand for.

  • Lays Potato chips used a Hashtag #DoUsAFlavour contest to encourage people to pic their best chips flavor ideas. With the goal to generate the leads and engage users and collect new ideas, Lay’s launched a brands campaign #DoUsAFlavour.

How not to Use Hashtags (Don’t.)

Don’t go too long or too clever

  • Generally, if you have a brand and you’re creating a branded hashtag, it should be simple, short and sweet. Even if ‘#MargheritaPizzaLovers’ may target a too specific audience, no one will even use that hashtag because it is way long and no one will type this many characters.

  • You also don’t want to be over clever to get offbeat, since you want people naturally search your tag or not just spamming by you. Hashtags are easier to find things with ease and comfort but long and complex hashtags will actually be more difficult to understand or to engage with. In this case, you’re better with something simple like ‘#PizzaLovers’ or ‘#Margherita’.

Don’t have more hashtags than words


  • In fact, don’t even try to come close to it. Social media users usually neglect and ignore the post or tweet if the excessive amount of hashtags is used.

  • Many Instagram users caught the fact that more hashtags are equals to more reach and likes. So resulting they’ve used around 30 hashtags in a single post, which is overloaded. You don’t wish to see 30 hashtags in a single post. You don’t even wish to see 5 in a single post. Eventually, you will get spammers more than followers that are only interested in getting follow back. It generally vaporizes your message of a post and goes in vein drastically.

Don’t hashtag everything


  • Hashtag serve your content to a wide audience. But, not everything you provide is going to suit the category. If your tweet, post, or comment isn’t about the particular category, then it won’t do any good to you. Using a hashtag allows you to make a good impression on a huge social media audience, but you need to make sure you’re sharing the best content with a right audience, making the right impression.

  • This is the The Do’s and Don’ts of How to Use Hashtags on different huge social media channels to drive traffic and get the best conversions you can ever get. If you have any kind of query don’t forget to describe it below in the comment section. Will have a great conversation. We have a very talkative support team.


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