Email marketing is one of the best marketing strategies that enables businesses to reach its target audience without spending a truckload of money. Marketers should make it a priority to use email marketing for connecting with their customers because as compared to other campaigns and tactics, this one can provide you with the best ROI. However, it is essential to bear in mind that this is not a silver bullet. If you are not getting the expected results, then that’s only because you are not doing it right. You cannot just do anything and expect it to give you the results you want.
Here are some email marketing tips that you can use for designing and implementing your campaign to ensure it works just the way you want:
Send your emails to the right recipients
Most of the email marketing campaigns fail because businesses treat every email recipient in the same way. People who bought shoes from you are getting emails about your clothes; that’s not how it works. In fact, doing this just may end up alienating your customers. Instead, take some time out for gathering as much data as possible from the customer’s geographical location to their buying habits. One of the top email marketing trends in 2018 would be to divide your customers into groups according to their preferences and then send them emails based on the data you have accumulated.
Personalize the emails
Another common mistake that a number of businesses make in their email marketing campaign is sending out generic emails to everyone. It is better if you personalize the emails by calling out to your customer by name. Use the same address for sending your email. Getting a bit personal can help in building trust and there is a better chance of your email being opened and read.
Keep the layout simple
There is no need to overload the emails with huge fonts, flashy graphics and in-your-face things. Stick with a simple and clean layout that’s easy to navigate and looks professional. If you go with an overly busy one, your customer will be turned off and dump it into the trash.
Don’t overload on the content
Yes, you might be tempted to write three paragraphs on your product, but customers have short attention spans these days. Therefore, it is better if you use economy of language and short paragraphs for getting your point across. If you want to expand on something, add a link that will lead to the entire story.
Use a compelling subject line
Whether customers will open or delete your emails depends on your subject line. Doing your due diligence is vital for coming up with a compelling, honest and creative subject line that will interest customers and lure them into opening the email. Pique their curiosity instead of trying to tap into their greed.
Add a call to action
The purpose of sending emails is to get your customers to take action. Use a call to action like asking them to take a survey, opening a link or purchasing a product because that’s the whole point.
Follow these tips and you will be able to reap the rewards of email marketing.