Designing a business website is much easier than the untrained eye may think. There are plenty of prefabbed templates available online that will do all the messy coding for you.
The most important concept for a novice designer to grasp, when choosing what exactly to put on their website, is that your business website is a valuable marketing tool.
The content you choose to include in the design of your site should be purposely designed to enlighten and engage your target audience. Here are a few helpful design tips to get you started on your way to digital greatness.
Design for ease of navigation
Make your website easy to navigate. It should not be a difficult process to hop around from page to page while exploring your website. Try including an easy-to-use navigation bar at the top of each page to make it simple to move around on the website.
Check out how this site designer has made it easy to move around. No matter where you go on the website, it is easy to find your way back to a piece of interesting information.
Make room to showcase your products and services
Every business website needs a space for their products and services. Create a “Products & Services” page to showcase what you have to offer as a business.
When considering the layout of your page, you will want to use high quality images for your product examples, and keep your product descriptions brief. Use a “more info” button to further engage visitors, and further explain the specifications of your products and services.
Create a space for quality content
You will want to make room for engaging, enlightening content on your website. Create a “Blog” page, and make sure to keep it current and relevant to your industry.
A well-written blog can be a very influential piece of your website. Make sure to post regularly, and research popular, thought-provoking topics from which to compose each post.
Make sure your site is optimized for mobile users
The internet is becoming a place for mobile users, rather than a service typically populated by PC users. Smartphones, tablets, iPads, and other mobile devices are becoming more and more commonplace in the homes of many.
Optimizing your website for mobile access means that mobile users will no longer have to pinch and swipe to properly view your pages. Properly optimized websites also rank better in the Google search results, and thus, get more hits.
Tell the internet a bit about your organization
Your business website will be more openly received by web users when you incorporate an “About Us” page into the design. Tell visitors a little about your organization’s main purpose in the community.
It may also be beneficial to include a few short bios, featuring some of your most influential professionals. When people feel as though they know a little about a business, they are typically more trusting of their products or services.