Just like every other field has been transformed with the advent of the Internet, the world of marketing got reshaped with its affects too. Internet has redefined how marketing should be done. Earlier, the media used for marketing was well defined into Above the Line (ATL) and Below the Line (BTL) categories based on the reach and cost of each medium. However, the Internet blurred those lines to a great extent by providing greater reach, a lot more precise targeting and a much higher cost effectiveness.
As more social media platforms and search engine algorithms are evolving, successful digital marketing has become critical for any and every business around the world, be it a multinational conglomerate or a localized small scale entrepreneurial venture. That being said, the world of digital marketing is a whole lot different from conventional media and a large number of business owners and managers still find it tricky to comprehend its complex and broad ecosystem. If you are a business that is devising a digital marketing strategy, here are 5 digital marketing tips that will help you design a good strategy.
1. Content is King
Whether you are designing content for your social media pages, your blogs or your website, content should be your primary focus. Good quality content will grab the attention of your audience and will encourage them to visit your brand’s digital property and explore it. An engaging and appealing content plays vital role in creating your brands impression. Moreover, high quality and original content helps placing you higher in the search engine results. Content can be in the form of text, visuals or audio. It is recommended that you create content that is a balanced blend of all the three types and is creative and original.
2. Search Engine Optimization
Internet is a deep web of websites and web pages and millions of them are added in the cyber world every day, every hour. Your website can easily get lost in the whirlpool of links floating around on the internet. In more than 95% of cases, customers do not look beyond the top ten results on the search engine.
This means that if you want the customer to know that your brand exists out there, you need to be visible to them among the top four to five results – the higher the better. Apart from visibility, many customers also judge a brand’s quality and credibility according to their position in the search engine results. This is where Search Engine Optimization (SEO) plays a vital role.
SEO is a content creation technique that focuses on unique, high quality content such that search engines picks it up as the most relevant content and places it at a higher position. Backlinks play a key role in strengthening you website’s SEO. These are links that connect one website to another and they help in attracting more traffic to your website. Ideally your backlinks should be generated organically, however, you can also buy backlinks for an added boost.
3. Social Media Integration
It is very important that your website is well integrated with your social media platforms such as Facebook, Twitter and Instagram. Social media platforms are interactive and allow for greater customer engagement and insight, which can not only help you improve your product and services but can also help in generating new leads to a great extent.
4. Mobile Optimization
More than 80% of your customers are likely to use their tablet or smartphone to access your website. Therefore, mobile optimization of your website is extremely important. If your website is offering an online shopping facility, you should ideally have a mobile application developed to make things smooth. However, even if you do not intend to launch an app, make sure that your website is mobile friendly.