How to Improve Your Website Rankings on Google

How to Improve Your Website Rankings on Google

Are you aware that 94% of B2B buyers research products online before making a purchase decision? So as a small business owner, wouldn’t you like to expand your customer base online? With the advent of the tech-savvy generation, more and more consumers are using search engines, especially Google, to find out the nearest electrician, local plumbers, bathroom installers, etc.

According to statistics, in the recent years, there also has been an increasing trend in online shopping. But how do you make your presence felt online? If you already have your website, does it appear on the first page of the search engine? If yes, congratulations, you need to keep maintaining your site’s popularity! If no, then you can use the following tips to increase your site rankings on Google.

Why appearing on the first page is important?

Millions of websites compete to appear on the top spot on Google’s first page. The fortunate website on the top spot gets the maximum number of clicks, leaving the rest unnoticed. When your website appears on the first page of SERPS, your online visibility automatically increases. You get more traffic compared to your competitors. This helps you create an excellent reputation for your business and you will be able to reach out to a wider audience effortlessly. More importantly, Google will recognize your website as one that provides an excellent user experience, with engaging content, and the most searched keywords.

How to grab the top spot on SERPS?

Whether you’re a blogger or a business owner, you want your website to be noticed, don’t you? The following tips can help you improve your website ranking:

Get an idea where you stand currently

It’s important to check your site’s ‘health’ in order to determine where you stand. If you browse the web, you’ll find hundreds of online tools which can check your site’s performance, backlinks, SEO, and security. You also need to check your website’s keyword ranks, and how fast or slow it takes to load your website. By analyzing these statistics, you’ll have an idea what you need to rectify for a better user experience.

Analyze where your competitor stands

Even if you offer more products and better services when compared to your competitors, how both of you present yourselves online is important. Keep an eye out for what your competitors are doing and it will tell you two things – what you need to stop doing and what you need to start doing.

Ensure you’re not penalized by Google

Google penalizes websites that do not comply with the guidelines set by Google Webmaster. This type of penalty is called a manual penalty. You can subscribe to Google Webmaster to notify you if there are any penalties. If you have any, you can fix them by checking your website thoroughly. There are also online tools to detect website penalties.

Having a mobile-friendly website

Do you know that over 60% of searches on Google are from mobile users? Redesigning your website to suit mobile and tablet users can be helpful. Maintain a font size of 14px and keep larger buttons, so that it’s easier for people to browse through without any hassle.

Content-rich sites are a big plus

One of the most important aspects of SEO strategy is to have a well-written website. A well-structured website with excellent, engaging content gives a very professional feel to your website. If you write typo-free blog posts and articles on relevant topics, they have more chances to be shared on social media which, in turn, will increase your site’s traffic.

Creating SEO power pages

Wondering what power pages are? These are pages with excellent content, which have a greater potential to increase traffic to your website. The content of power pages is usually unique – something that people don’t come across usually. The backlinks fall into place flawlessly when the page is designed to give a good user experience. Refer to the website: for more details on creating SEP power pages.

On-page SEO optimization

Using the right keywords is the key to get more traffic. If you specialize in installing a range of fences for residential and commercial buildings, you can use relevant keywords like fence installers, lap panel fences, fencing installations etc. Use Google keyword planner to get an idea about what people are looking for, the average searches, and whether the competition is high or low. You can even add long phrases smartly to create unique keywords. However, ensure that you do not stuff your content with a lot of keywords. It is one of the criteria Google considers to penalize websites. Use good anchor texts, Alt tags, H1 tags and call to action to give a good user experience.


What’s the first thing people notice on the Google search listing? Yes, the Meta tags. Work on phrasing your Meta title and Meta description well to increase the curiosity of your users.

Get rid of ‘click here’ links

Which of the following text catches your eye?
‘If you like to read more about the latest technologies in 2017, click here.’
‘If you want to learn more about the latest technologies in 2017, read my article on Automation.’

‘Click-here’ links are not considered SEO-friendly. If you have these on your site, change the text, giving the user a chance to read more about the topic.

Ineffective links

Do you have broken links on your site? Does a particular link redirect to suspicious websites? Google penalizes websites with ineffective links. Remove all malicious and suspicious links from your website, and if you have broken links, fix them.

Building good backlinks

Add value to your site by building good backlinks. Of course, it is difficult to get noticed if you’re a beginner. Submit blog posts and articles for reputable high-ranking web directories. You need to patient, as this could take time. But soon you will notice an increase in the bounce rate and overall website performance. However, it’s important not to misuse the backlink feature, as it could attract a Google penalty.

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