Content marketing’s importance has grown over the years. Till date, content has been the most effective of all times. Using powerful words are just a way to express what you have to. But these powered words are enough to raise the bar of content marketing.
Content marketing is often termed as the wave of the future because it is proving to be massively effective for virtually every company. There is an increased engagement of businesses with their audiences, more leads are being generated online, and as a result, marketers are able to drive higher conversion rate. So to understand how content is dominating the web, you can take a look at some effective content marketing case studies.
The mindset of people has changed along with time. Now, people require to-the-point content without jargons. Day by day content marketing gets more and more challenging. And something has to be done about it.
So, here are the five best content marketing tools to use in 2018.
Content Marketing Tools:
This tool is used for measuring and optimizing digital campaigns. Webtrends also offers analysis. The analysis includes consumer intelligence and behavioral segmentation, scoring, targeting, etc.
Data can be collected from any channel with this tool. In fact, visitor details are available. Monitoring and restart services provided by Webtrends ensure the successful data delivery. Output formats such as JSON, XML, and CSV are included within the tool.
The tool makes things easier for you with the unified tag for data compilation and content presentation. The data is organized for quicker access and is stored in one place. The Webtrends Infinity platform stores all the data and doesn’t miss out or lose a single event. Accurate data is collected without samples.
BMW, Toyota, Bosch, Air France – KLM, Microsoft, Marks & Spencer, HSBC, etc. are using Webtrends for analytics and optimization with revolutionary data.
This content marketing tool helps the brands to track visitors via multiple devices. The real-time stats can be simplified to an individual-level.
Woopra has the ability to track anonymous website and mobile application users unless they identify themselves. In fact, this tool has a comprehensive profile for each user. This enables you to synchronize customer data and track their activity. Features like segmentation, funnels, retention, etc. too are present in this tool for real-time analytics.
Your conversion rates can be improved with the funnel reports provided by Woopra. You can even measure the user retention to increase the customer lifetime value. In short, it informs you whether the user wants to make purchases or use or products, etc.
Woopra is both customizable and adaptable. This tool can be used via the website, mobile apps as well as touch points like emails, live chats, etc. Brands like RedHat, PayChex, Rockwell Automation, Sprint, etc. use this content marketing tool.
With Google analytics, you can customize reports. Along with this, you can measure conversion rates, the impact of social media, and the website traffic on mobile devices.
With Google Analytics, you can review your campaigns by tracking the quality of the landing page. This tool is integrated with AdWords. Google Analytics has the ability to track poor or low-performing pages. This can be done via funnel visualization. Funnel visualizations refer to the visitor’s geographical position and the time period of staying on-site.
A feature like custom visitor segmentation is present in this free tool. Sales activity and performance can be tracked by Google Analytics. E-commerce reports like the site’s transaction or revenue are available here.
If your business is big and has multiple sites, this tool offers you the benefit of adding up to a hundred site profiles. Each site profile corresponds to only one website.
The impact of digital content can be tracked with this content marketing tool. Users can gain an insight into their content strategy.
This tool helps you to promote your best content to attract new users. Which means, you win more clients and there is an increase in revenue? SimpleReach helps in measuring and amplifying the content to build brand awareness among the audience. The content can also be used to engage with customers and build intent. The tool also offers paid amplification and retargeting.
You get a real-time dashboard with actionable insights which help you to coordinate with the department and promote the content. The universal dashboard displays the performance of all your content. You can even track any conversion with the SimpleReach Smart Pixel.
You can also predict which content is worth promoting. Customization of dashboard and alerts is possible within this tool. SimpleReach makes it easier for you to connect with the right kind of audience via effective channels like Facebook, Twitter, and so on.
The performance of authors or topics can be tracked by a tool called Parse.ly. Additionally, this is a predictive analytics tool that promotes in-demand content.
This tool provides clear insights and informs you about the readers’ response to content. The data that was earlier collected could be used to identify topics to which the audience responded positively. You can also track and analyze the layout or platforms that leave an impact on your audience. This content marketing tool gives you the freedom of tracking referrals, social media reactions, and much more.
The more you work with this tool, the more you will know how to use it better. Hence, you will be able to create sturdy and successful strategies that will enhance your business. You will also be able to connect and engage with your readers with ease due to the structured data.
Over the years, several brands have become more innovative and creative with the format of content. In fact, the content requirement by readers has become more like precise and crisp. By the time 2018 is in, content marketing would have outshined traditional advertising. This means content will earn more than advertisements.
Additionally, content marketing is more cost-effective than other marketing methods. But the most important thing is that the content has to be engaging readers at a constant speed. The content should be optimized accordingly. Doing this will make users subscribe more and will make them come back for more.