Good writing skill is very necessary for the success of any startup or business. Businesses that incorporate clear and concise writing practices always have a competitive edge over their competitors. A well-written business document is a powerful medium that tells a lot about you to your clients and customers.
Oscar Wilde himself once said: “Writing can feel painful, but it’s incredibly rewarding.”
In today’s competitive world, business writing is no less than a challenging job because writers have to responsibly speak on behalf of companies, find right words and put them into proper perspectives. When an employee sends an email to other company for a business proposition, it is reflective of overall business values and ethics. This is the time when the reputation of the company is at stake and getting it right becomes pertinent to its success. As a matter of fact, a good communication is the pre-requisite element between two business entities. Therefore, business writers hold a key position in a company who can effectively communicate with clients and attract customers.
Importance of content and its presentation
While at work, a company’s business writers have to write and send several emails, draft business proposals, write sales letters to potential customers, and most importantly compose the sound business plan. An effective business plan is an important element that holds an immense strategic value in companies, especially in small businesses that present a statement of business mission and vision. There are many benefits of writing a professional SBA business plan. For, example, it gives a clear-eyed analysis of your industry, including opportunities and threats. So, what to write becomes as important as how to write it. Which means an effective written communication will always go in favor of a company’s reputation.
Considering an interview scenario, a proper dress code and good appearance are always beneficial for an interviewee. Similarly, writing creates an impression that makes a world of difference in how clients and customers view a company. It essentially needs to convey that the company utilizes a thoroughly professional approach.
Therefore, content and presentation are the two hallmarks of business communication. If a business writer’s content is rich but fails to engage the reader or does not properly convey the intended message, then the business communication would not be called a successful one. Likewise, if a business writing seems professional but lacks clarity and facts, then the communication objective is not fulfilled either. So, a fine balance of content and presentation needs to be reflected in business writing.
Many experts focus on the utilization of seven Cs of business communication. These are:
- Convincing, and
Written communication for business
Today, the recognition of the importance of written communication in business is gaining currency. The widespread use of e-mail in business and industry is growing even further. As a result of that, an unprecedented global communication is taking place. Good written communication skills are also very essential for finding opportunities in terms of employment. In this regard, in 2004, a survey was conducted by National Commission on Writing for America’s Families, Schools, and Colleges. The published study was titled: A Ticket to Work…Or a Ticket Out, A Survey of Business Leaders. The study clearly showed that effective writing is reflective of high skill, high wage and secured professional work with clear equity implications. One of the key takeaways from the study was an employee with excellent writing and communication skills is an asset to every organization.
When it comes to an effective business communication and transaction, there are certain aspects that one must address. For example, it is important to ask right questions in the right tone. It should be crystal clear what a person needs to ask or say to another party, especially when the written communication requires follow-up actions. Moreover, in typical business perspective, effective writing skills allow an individual to construct a clear message that informs, motivate, influence, and persuade the other party.
Various research studies have shown that written words are more trustable than spoken words. Hence, effective writing skills allow individuals an opportunity to develop a high level of credibility only if they can consistently convey their messages with clarity, accurately and intelligently. Effective business writing is an essential component in carrying out a detailed market analysis study that will provide crucial insights on specific areas or industries you are going to target. So implementing the recommendations will help you save money and time.
Purpose, requirement, and outcome of effective business writing
The basic purpose of effective business writing is to send across a message with an aim that the recipient receives the message, understand it and responds to it. So it is important to achieve the purpose of written communication.
Effective business writing requires appropriate use of spelling, punctuation, and grammar. The information has to be logically organized and accurately outlined.
Finally, the outcome of effective business writing is productivity, direction, business transaction and successful content marketing. Company managers must use written communication in the form of e-mails, reports, and presentations.