Generating targeted traffic for an ecommerce website is not an easy task when one considers the numerous product pages that compete to get to the first page of Google and other search engines. And bad SEO tactics are the reasons why many ecommerce websites fail to rank. SEO will also affect the extent to which a customer will remain on your website and how they are influenced by it. In this post, we are looking at six SEO tips that you should implement in your ecommerce websites.
Attractive Title Tags
The first thing to check is the title tags of the product page. Are they attractive enough that a customer will feel like clicking it when they see it on the search engine results page? If not, then you have to immediately change up the product tags and make it alluring. For example, if one of the pages is selling cakes, then the title should not be something like ‘Buy Cakes Here’. That is literally the most uninspiring way to write a title. Instead, use a title like ‘Buy Soft, Chocolaty Cakes Right Now’ or something similar. The latter title will generate more clicks since it evokes an emotional response in the user.
Many marketers make the mistake of writing fancy descriptions of their products. This is not a good idea. You need to understand that the customer is probably skipping through various websites, searching for an ideal product to buy. As such, only a product description that gives them concise information about the product and its benefits is more likely to get their attention. For example, a description like “This soap is made from the rich coca plucked from the tropical regions of Africa” is a good enough description. But it is not a sellable description when compared to something like “The cocoa in the soap will work as an antioxidant to protect your skin from acne”. The second description offers a clear message of benefit to the visitor. And you should always ensure that you write the product descriptions in this manner.
All images used in the ecommerce store must be of top quality. It must be at the most optimal resolution for the device. In addition, the photos must be professionally shot. All the images should also have their alt-text tags filled using the relevant keywords. Following these steps will ensure that the users who search for a product and come across your product image will be attracted to it. If you post low-resolution images that have been shabbily shot, then the chances of users clicking the image and visiting your website are pretty low.
Use Keywords With Purchase Intent
When adding keywords to product pages, always ensure that you include keywords that have ‘purchase intent’. For example, simple keywords such as ‘shoes with red heels’ or ‘shoes red heel’ simply indicates a search for the product, not an intent of purchase. However, keywords like ‘buy shoes with red heels’ and ‘cheap shoes with red heels’ indicate that the user has a definite intent of purchase. As such, if you can attract these users, you can generate more sales with a lesser number of visitors. If you have outsourced the SEO tasks to reputed companies like rankenvy.com, discuss this point with them and they will definitely include such keywords in the product pages.
It has been observed that search engines tend to rank websites with videos far better than those which don’t have any videos. This alone should be good enough to make you understand how important videos are in terms of search engine rankings. Now, you don’t have to spend thousands of dollars to create product videos in case you are on a tight marketing budget. Instead, you can repurpose the photos of the product and create a video from them. And once it is done, embed the video on the product page with proper title tags and keywords. You should also list it on YouTube and other video sharing websites.
Versus Blog Posts
Finally, publish ‘versus’ blog posts in your ecommerce blog where you compare the pros and cons of two brands of the same product. When making a buying decision, people often are split between two brands of a product and often search for comparisons online. By publishing such comparative articles, you will not only attract people to the blog but can also position your ecommerce site as an authority on the products being discussed. As such, the readers are likely to buy the product from your website.