Some days, it seems like an impossible task to keep up with the ever changing world of social media. No sooner has your business perfected its marketing for a particular platform than a new one pops up or starts gaining popularity and you are back to square one. To add to it, the makeup of your internet audience is also shifting and changing constantly. So, how do you do plan your social media marketing? The best way to figure out what to do for your summer 2018 social media marketing campaign is to be on top of the latest trends.
Highlighted below are the top social media trends that will dominate this summer and should be included in your marketing strategy:
Events will be important
One way that businesses can boost their presence on social media is to figure out what holidays and events in the summer can be connected and related to their industry. The first thing you can do is to take note of the popular holidays such as Fourth of July and Memorial Day. Apart from that, you also need to take major global and national events into account like the Summer Olympics. Once you do that, you can then piggyback off the marketing of these occasions by running your own specials for these occasions or using a hashtag.
While beautiful and big images are not exactly a new trend, it is essential to mention them because they are an important part of any social media marketing campaign. If you look across the board, you will see that social media posts with quality images tend to get shared more often than those without or with poor quality images. For instance, a post on Twitter is most 150% more likely to be retweeted if it has an image.
In recent years, the value and influence of local SEO has become evident and lots of businesses have come to understand this. A business can take advantage of this by tying into a local event. For instance, if there is a local festival in the area where the business operates, a booth can be rented and the images can be shared on social media. When you are able to figure out how to attract and reach people locally, you will be able to drive traffic to your brick-and-mortar store as well as websites.
GIFs and Emoji
GIFs and Emoji are widely used on social media networks, particularly by millennials. If your target audience is in this age range, you need to use these icons for expressing yourself. These images can be included in your posts in new ways. For instance, rather than writing a lengthy post, you can simply use emoji to replace words like combining the symbol of money with a happy-face emoji to indicate an ongoing sale. Including GIFs and emoji will help your business in engaging the millennials during the summer as they are primed and ready to interact.
Keeping it light
There is not a lack of problems and serious issues in today’s world. But, when summer arrives, everyone is looking for a bit of relaxation and fun and your business needs to keep that in mind when marketing on social media. Therefore, lightheartedness will be more well-received by the people, especially when there is a hint of adventure and fun involved. Make sure you post about interesting and light stuff that will appeal to the audience.
Bear these trends in mind when creating your social media marketing for this summer and enjoy the success you see.