Gone are the days when local search engine optimization was only relevant for local mom-and-pop shops. These days, almost every business can take advantage of the benefits of local SEO as its importance has grown considerably in the last few years due to which more and more entrepreneurs and organizations have begun to focus on the local element of their inbound marketing campaign. There are a number of reasons why local search optimization is important and some notable ones include:
Google favors local businesses
In 2017, approximately 1 trillion searches were made on Google alone. It is a fact that this search engine has a huge influence on what people see in their search results, which means you need to follow its rules. Over the years, the king of search engines has shown that it favors local businesses. While some of its ranking rules have to do with a brand’s authority and history, Google is more dedicated to providing people what they want and this often means showcasing smaller and local brands.
Search engines are offering individualized results
Satisfying customers has become the priority for everyone and this also applies to users of search engines. Google, Yahoo, Bing and other search engines want to provide individualized results to their users as much as possible. This means that the search results displayed take the user’s search history and their geographical location into account. As these search engines become more and more sophisticated, they will continue to give priority to local results as they are the most accurate.
The growth of smartphones and wearables
Every year, the number of searches performed on mobile continue to rise and most of these are performed by people when they are on the go. With the introduction of wearables, these searches have increased even more and with more immediate needs. Therefore, proximity-based searches have gained popularity and local searches are now becoming focused on hyper-specific locations instead of a neighborhood or region-specific basis. Hence, the barriers between the physical and digital world are being eliminated, which paves the way for local search.
Millions of new websites are created every year and thousands of businesses become established enterprises, which means competition is increasing and getting tougher with each passing day. As a result, potential search visibility is dropping and this is driving businesses to find smaller target niches in order to achieve the visibility they desire. One of the best ways to go about this is to optimize for local search as this will only continue to increase in importance with the rise in competition.
If you are intimidated by the idea of starting a local SEO campaign, you can use the services of experts such as TheHOTH. This INC 5000 company and Florida Marketing Firm can provide you with comprehensive and professional white-label SEO services that will provide you with the local rankings you desire. The best part is that you can enjoy them at affordable prices and be able to see a return on investment quickly.