If you want to exist you need to have an online presence these days. The internet is no longer just for companies who want to connect with their customers or friends who want to share their experiences on social media; the internet is now active part of the hiring process.
While HR managers are looking for employees online, the millennials are just discovering the benefits of having a blog for your career. Apart from having a blog, one can have an online presence by guest posting to different sites and being active in online communities. However, there are times when you have to reinvent yourself. Or you want to do it, because your life changed and your personal brand is outdated. Re-branding is not only for companies – it’s for people also. It’s for you and me.
Here are the basics of re-branding yourself, so you can land a job in a new niche or just because you’re not the same old person.
1 Make a plan
Rebranding without a plan can go horribly wrong, so it’s essential to plan and research before you start changing anything. Identify why do you want to rebrand yourself or your company, then find the elements you want to change. Identify the new image you want to create and then analyze how you can use the existing information to your advantage. If you have a site you have to think if you can change it to fit the new image or you need to create one from scratch. Analyzing and creating a rebranding plan allows you to set realistic deadlines and target the right people in order to reach your own goal.
2 Start changing things
Once you have a plan, it’s time to apply it. If you are rebranding your company, you may have to train your employees and teach them how to re-brand. You can make them a guide featuring the new target and all the ways you will be implementing in order to take a new direction. Make sure you state the message you want to send with the re-branding project, as this is very important on a long term.
If you are working on re-branding yourself, you need to create personalized content that will state the new message you want people to see. Give your content a personality and focus on how your new target audience will perceive it. You can also adjust your personal bio and logo to suit the new brand.
3 Be consistent
Consistency is critical for a successful re-branding, so you have to change your message, logo and description on all your channels. From the blog or site you have, to the social media accounts and even the professional accounts, like LinkedIn, all have to have the same new message. Make sure even your new guest posts promote the same new message of your new brand. When someone searches for you online, they have to find the same message all over the place. Otherwise, the person might think you are not serious or they might believe the content was not created by the same person.
4 Get professional help, if needed
When you decide to go through a re-branding project you have to make sure you are doing it right. If you are not proficient in any of the fields, like design or content creation, you will have to consider hiring a professional. Even if they won’t come cheap, they ensure the success of the entire re-branding.
Re-branding yourself or your company can boost your income, yet it’s a challenging thing to do. Make a plan and stick to it, then work on implementing the new message, being consistent, as this will eventually pay off.