The homepage of your business website is your organization’s digital first impression for much of the traffic that comes through your site. If you’re looking to design a more effective business website, your homepage is the perfect place to start.
Your business homepage needs to be built to wear a lot of different hats. A homepage is not a simple landing page; It should attract visitors, engage interests, and invite conversation.
Here are a few elemental aspects of an effective homepage design. Take a look, and compare your own design to see how your current design might be improved.
Clear purpose and value
It may seem like a common sense tip, but your homepage should show a clear purpose and value for visitor’s lives. If web users don’t understand what your homepage is there to represent, there is little hope of a clear path to conversion.
Set your homepage up to quickly state a to-the-point purpose and proposition. Engage web users as soon as they lay eyes on your site with an accurate introduction to your organization.
The navigation setup on your website should be easy to follow and intuitive to the needs of web users. Traditionally, a stationary navigation bar along the top or side of the design is sufficient for movement through your site’s content.
Take a quick look at a great example of a simple, yet effective, navigation design layout. Spider Tarp lets visitors know immediately what they have to offer, and there is little doubt on the website’s purpose.
Social media sharing links
Adding social media sharing buttons to your homepage design is an excellent way to build your presence in the social communities of the internet.
Web users are accustomed to using social media share buttons, and every “share” is a free piece of digital marketing. Place the buttons within the header or footer of your homepage design.
Elements of communication
Your homepage needs to include crucial contact information. Make it basic, but include a phone number and address for contact.
Most designs place these communication elements at the bottom of the page, but there is no penalty for creativity. Adding a phone number to the top of the page may make it easier for inquisitive web users to obtain the information they seek.
Blog highlights and testimonials
Your business blog is a valuable tool for creating more branding content online, so it only seems right to highlight the newest blog entries on your homepage. Stir up immediate interest in your blog, and engage visitors for longer by adding three or four brief and descriptive highlights to your homepage.
Your homepage is also a great spot for posting positive customer testimonials. Web users love seeing the success stories of others, and it builds rapport with newcomers.