In simple terms, link building is defined as the process in which you get other websites to link to your own. All businesses and marketers need to give link building priority because it drives referral traffic, which is immensely helpful in increasing their website’s authority. Why is link building required? Google and other search engines have complex algorithms that are constantly evolving, but from day one, backlinks have remained a vital factor in determining the rank of a website for specific keywords.
Link building is one of the many strategies used in search engine optimization (SEO) because links are a signal to search engines that a website is a quality resource and is worthy of getting a citation. Therefore, websites that have a greater number of backlinks are able to get higher rankings. However, an important thing to bear in mind is that there is a right and also a wrong way for building links. It is recommended that a website only indulges in natural link building if it is interested in the long-term viability of the business and its website. This refers to the process of earning links instead of simply purchasing them or getting them through some other manipulative tactics.
Black-hat SEO tactics, as they are called, can often get websites blacklisted and banned from search results. The only problem is that building links naturally is a challenging and time-consuming process and not all links can be considered equal. A link from a small blog or a newly created website will not have that much impact as compared to a link from renowned and popular websites. They can influence the rank your website has in search engine result pages (SERPs), but they are difficult to get as well. Nonetheless, it is essential to remember that it may be tough, but it is not impossible.
Websites can and do get lots of quality links to their websites through a number of steps. What are they? Let’s take a look at some:
Creating content and promoting it
Creating compelling, high quality and unique content is one way of building links. When you have come up with something like that, people will automatically want to reference it and add link so they can tell others about it. But, before you expect people to find your content and link it, you need to spread the word.
Get mentions and reviews
You need to get as many positive reviews and mentions as possible and the way to do so is by putting your offerings in front of popular bloggers, influencers in your industry and a considerable social media following.
Obtain links from friends and partners
You can ask people you work with or know to link to your website. But, remember that relevance is important and these websites need to be in the same industry or niche as you to be regarded as quality links or else this might backfire on you.
Sure, it takes a while, but as long as you are consistent and patient, you will see the results in the form of improved rankings.