As marketing and search engine optimization (SEO) continue to evolve, it is easy for websites and marketers to be left behind. You need to stay on top of the ball when it comes to changing trends in the marketing and SEO world to ensure your websites are optimized in the best possible way. Outlined below are the top SEO techniques that all marketers should be using today if they wish to stay relevant and competitive:
Get websites on AMP
Accelerated mobile pages (AMP) has had a very critical role in the marketing landscape since it made its debut in 2015. Simply put, this is an open source project aimed at making mobile pages load very quickly. Every time it takes too long for a webpage to load, it will lose a visitor and AMP is designed to help them improving the performance of the mobile web by ensuring that pages rich in content such as animation, video and graphics are able to load instantly. This will provide users a seamless user experience and offer increased engagement thereby boosting rankings.
Boost the speed of webpages
This goes along with AMP. 69% of media time is spent by people on their smartphones and when they visit a website, 47% of the users expect it to load within 2 seconds. If it takes more than 3 seconds, 40% of these individuals will simply abandon the website. Thus, load speed of webpages is quite a big deal and as mobile experience gains importance, it has become a ranking factor for both desktop and mobile searches. Therefore, marketers need to use a content delivery network (CDN), limit their redirects, optimize images, and enable browser caching and offer fast server response time to boost speed.
Continue to build quality backlinks
Backlinks are still important in the SEO landscape, but they need to be of very high quality in order to be effective. You cannot just buy paid links anymore because this can actually get you blacklisted. Influencer marketing has gained a lot of popularity for gaining reliable backlinks in which marketers work with influencers in the industry to promote their brands. Likewise, guest blogging on other blogs can also be useful in this regard as it gives you access to a whole new target audience for promoting your business and offerings.
The latest trend in online searches is voice search and it shows absolutely no sign of slowing down. As a matter of fact, more than 20% of the searches made on Google are now done through voice and it is predicted that by 2020, 50% of all searches will be done by voice. Therefore, webpages now need to be optimized for voice search. It is not the same as traditional search because most voice search queries are in the form of questions as they tend to be conversational. Optimize for possible voice search queries your customers might use.
With these SEO tactics, marketers can give their rankings a solid boost.