It’s a fact that in today’s era where the Internet governs a huge aspect of our lives and social media websites boom with activity, entrepreneurs focus their efforts on digital marketing. It’s the millennials, who are the next generation that is going to take over the world. It is also very easy to measure, modify, and adapt according to specific audiences and scenarios. So, some people think that a top-notch website, a strong social media presence, and a high Google rating are all that it takes.
However, the truth is that offline marketing strategies are far from obsolete, and can actually significantly improve your game. Not only is there the fact that you’ll cover the base of older generations who aren’t as technologically savvy as the youngsters, you will also have the chance to really put a face to the name, and approach your customer base with options that are more tangible, and actually rather respected by a large number of people.
Work with the press
No matter what you may hear, the truth is that print media is far from six feet underground. When you look around, you will notice that magazines and newspapers are still pretty much an ever-lasting trend, especially in places such as waiting rooms, restaurants, hotels, and so on, where people browse them to better spend their time.
A lot of people prefer having a tangible piece of paper in their hands than browsing the internet for news and interesting articles. So, it is up to you to find the most popular editors who will be willing to form a relationship with you and either throw your ads in, or even interview you and include a high-quality story about your business that people will be interested in reading. It’s a good way to show off your expertise in the field.
Now, one of the great things about offline marketing is that you can get really creative in the “real world”. Guerrilla marketing is the perfect approach for bold marketers who want to come up with something that is bound to leave an impression. While it comes in many forms, some of the most memorable are those such as organizing street festivals, hiring stunt performers to do something shocking in front of an audience, or getting artists to create amazing street art, all with the means of drawing attention to your business.
It can be a daring form of marketing, and you should always make sure that you stay behind the lines of what is legal. But if you come up with something truly creative and appealing, people will surely be very interested in getting to know what you are all about.
Network as much as you can
No matter how big your business really is, and what niche you have decided to settle for, you will always have a lot of opportunities for networking. What is essential is that you make sure that you are always out there, talking to people. Word-of-mouth marketing remains one of the most powerful approaches to this day. Because, wherever you are, there is always a chance that you will meet someone who will be interested in helping you expand your horizons. Or, at least, you will come across someone who will tell someone else, and the word will spread until it finds the right individual.
While you can talk to clients, neighbors, and other business owners, you can also take on even better networking opportunities such as going to trade shows related to your industry and niche. If you manage to get a speaking engagement at a conference, you are already going places.
Brand promotional items
Promotional giveaways are always a good way to make sure that a customer or a prospect remembers you. It’s one of the most tangible ways of marketing yourself offline, and it can come in many forms.
It basically comes down to a good-quality pen with your company’s logo on it, for a person to carry it around, and remember you almost every time they use it, even if it’s just subconsciously. You can give away mugs, keychains, mugs, or even invest in T-shirt printing, so that people basically wear your company on them, and act as walking ambassadress for your brand.
Use vehicle wraps
You will probably agree that billboards are still a great way of marketing. However, their coverage is limited to a particular area. This is why it is a great idea to use vehicle wraps to brand your cars, vans, and so on.
Then you will no longer be stuck with a single location to market your product or service. Instead, you will have a vehicle driving around the area, so people will certainly notice it and it might quite possibly make them curious about what you are all about. It’s a pretty cost-efficient solution too. You pay for a wrap, and you’ve got yourself a branded vehicle for the duration of the contract.
So, what you can ascertain from this article is that online and offline marketing tactics actually go well hand in hand, and it would be wise for your marketing strategy to cover both grounds. There are many ways that you can attract people around you, and then have them visit your website in order to learn more about you and make a purchase. So, don’t be one of those marketers that focuses only on the digital side, because you will be missing out on a lot of prospective customers.