No matter the focus of your business, you’ll need a functioning business website to build your brand and expand your visibility. Digital visibility is vital in a world where technology rules many of the repetitive actions of people’s daily lives.
The design of your business website will determine the level of success you find. Without a design containing a handful of critical elements, your website will not be quite as effective. Try reading through this brief look at a few crucial design tips, and compare your website to build your online efficiency.
Stationary or floating navigation bars
Navigation is a vital element of your business website design, as users need to have the ability to move around your content. Adding a stationary navigation bar gives visitors the option to explore your website.
Traditional floating navigation designs are simple and easy to follow. Adding too much to your navigation design can be confusing. Keep it simple, like this liability law website displays in their well-planned website design.
Incorporate the use of social media sharing
Social media is an invaluable tool for boosting your organization’s visibility online. Linking your business website to the pages of social media gives your business the opportunity to capitalize on a small free piece of marketing.
Add social media sharing icons in strategic locations throughout your business website design, and let web users do the rest. Whenever visitors utilize sharing icons, your business has a chance to reach a much wider web of viewers.
Create engaging and informative content
The more content your business website provides for users to explore, the longer an interested visitor will spend on your pages. Adding a “Blog” section to your business website gives your organization the chance to connect with visitors on a new level.
Your business blog will attract return readers if the effort invested in the posts is thorough and knowledgeable. If your business is larger, invest in a professional to write your blogs and create enthralling content for your website.
Optimize your content for mobile viewing
Mobile access to the internet can no longer be ignored by digital content designers. There are millions of mobile users surfing the web each day, and your business website should be well equipped to appease the massive audience.
Fill your pages with the concepts of SEO
Include the concepts of search engine optimization within the design of your business website, and you’re sure to pull more visitors each day. Following SEO concepts will help your business website rank higher in the SERPs (search engine results pages), meaning more web users will be presented with the opportunity to click on your domain’s link.