While social media marketing plays a major role in creating greater visibility for a business, email marketing is also deemed necessary. Businesses that think email marketing is dead end up ignoring an extremely effective platform that can help them get fast results. In fact, according to Word Stream, a great majority of the business professionals that is 86% of them choose email to be the suitable mode of communication.
If, as a business owner, you find yourself being on the fence about whether or not you should make email a part of your marketing strategy, here are some reasons to convince you.
Benefits of Email Marketing
Like social media marketing, email marketing is not thought to be extremely costly and can be executed without any major increase in the expenses. The only cost that might be associated with email marketing is the use of email marketing software. Other than that you do not have to incur any posting or printing fee.
Successful marketing techniques are those that make sure that the message is delivered to the right audience. While narrowing down your target audience on social media might be a challenge, the case is otherwise for email marketing. You can personalize your emails and send them to the right groups of people. If your business in a specific region, you can make sure that only the people in that area are targeted. Rather than using mass marketing methods, it is beneficial to use email marketing software to send messages to specific individuals.
Level of Engagement
When you start a subscription service and reach out to people who have already registered, you increase the chances of getting more conversions. This is because people who subscribe to receiving your emails are those that hold some level of interest in your business. When you send personalized messages directed towards them, you have a better chance of building a reputation for your brand and forming long-term relationships with your audience.
With email marketing, you will not need to worry about coming up with ways to measure your performance. Monitoring and tracking your email marketing efforts becomes extremely easy. You can set up clear and concise Key Performance Indicators and measure the performance of your emails against them.
When your users like a message you have communicated to them via an email, all they have to do is click the ‘Forward’ button to share it with their friends and family. This ease of share-ability means more exposure for your business and increased brand awareness. To support this benefit, a statistic shared by QuickSprout revealed that there is a 3 times greater likelihood of sharing reflected by email subscribers.
According to Statista, the number of email users reached 3.7 billion in 2017 and the same number is expected to grow continuously by 2021 and reach 4.1 billion. This reflects the massive number of people you can reach through this platform. Even if you do not use mass marketing techniques, you can get a long list of customers that meet the profile of your target audience.
According to Salesforce, the average ROI generated by email marketing is 3800 percent which means that every dollar that you spend on email marketing gives a return of $38. This is another reason why you should never skip email marketing.
Why You Should Use an Email Marketing Software
Email marketing software can help you carry out numerous tasks related to this particular marketing platform. Rather than having a team look after the difficult job of going through each and every email, it is more productive to get such a tool. The convenience offered by an email marketing software cannot be compared to any other tool.
Now that you are convinced about the numerous benefits of email marketing, it is time to find out why you should get help from an email marketing software. Here are some reasons:
Tool to Automate
With an email marketing software on your side, you will no longer need to send each and every email manually. You can simply plug in the relevant information and let the software take care of the communication process. You will have options to schedule the time the email marketing software sends the emails and benefit from the convenience rendered by an automated process.
If you do not know what metrics to set to gauge the performance of your emails, an email marketing software can help you through it. Such a tool can give you information about the key metrics used by other businesses and their campaigns. Common KPIs include open rate, engagement level, click-through rate, and conversion rates.
An effective email marketing software can help you come up with a campaign that gives the same message across different platforms. This helps you maintain a solid reputation in the minds of the consumers. You can also seek help from one platform to drive the audience to another. For example, driving the number of subscribers can be done by creating a hashtag awareness campaign through twitter or facebook.
It becomes difficult to monitor and note down the unique interests of each and every customer when you are manually sending emails. Therefore, an email marketing software is used by businesses so that the feel of personalization that emails carry is not hurt due to a large number of subscribers to cater to. While you can always send generalized emails, personalized ones are found to be much more effective for generating a favorable response.
If your marketing strategy witnesses an absence of email marketing efforts, make sure to include it for the upcoming year. The kind of personalization that you can achieve through this useful platform is unparalleled and therefore needs to be a constant part of your strategy. Moreover, getting help from an email marketing software can further make things easier for you when implementing the strategy.