In the time of abundant electronic mail inboxes and always updated social media marketing strategies, the idea of using direct mail marketing is not common. Nonetheless, direct mail provides you an opportunity to connect your customers in a deeper and more effective way. In fact, it can transform your entire business philosophy into new direction. That may sound exciting but it is not unless you do it correctly.
The letters for direct mail marketing should be intended to help your prospective know that why should they choose you over your competitors. Besides expressing your business’ qualities, focus on you what your customers need and expect from you. By highlighting these key points you can stand out from your competitors who are just sending a generic message to an uninterested audience.
Key Components of Direct Mail Marketing
Direct mail marketing has many important components that you must remember in order to avoid wasting your marketing budget or ending up with nothing to get out of it.
Target Right Customers
Direct mail marketing seems simple in first place but doing it properly is quite challenging. Most businesses constantly chase new customers and do not do much to sell additional products to their current customers. However, it is always advisable to target your message customers to communicate with specific customers on a more personal level which cannot be done if you address an entire group with a general message.
Marketing experts suggest starting direct mail with your existing business mailing list. For that find out if most of the entries of former customers should be reminded that your brand can still meet their expectations. At this point, it is also required to see if your mailing list has some prospective clients who should learn about your business and know why they should buy from you. Targeting the right audience with your direct mail is the key to success. Sure, it is just a matter of bringing innovative ideas for relevant products and services, producing simple sales mails to communicate those ideas, sealing them into business envelopes, and mailing them to your customers especially those who have already purchased something from your brand before.
Produce Creative Marketing Letters
Competition to get attention through direct mail is always high. Today’s potential customers need to struggle with bills and unwanted special offers. Also, their attention is often divided between an assortment of different types of digital marketing such as social media and emails. Even so, your creativity through your business marketing designs can do a good job in catching your customers’ attention.
Unconventional designs for marketing have a higher tendency to help a business stand out from its competitors. Some useful suggestions include choosing a completely unique die-cut mailer instead going for a standard postcard, using an expert with tremendous penmanship to hand-address each envelope for a more personalized feel, using unconventional shapes and colors, and assembling mailers with unique packaging in.
Determine the Best Time
Like every business, you can have regular ups and downs that go with seasonal trends or correspond with your customers’ lifestyles. Accordingly, using generic mailers throughout the years may not work to influence your customers’ purchasing decisions. Instead, opt for milestones or dates and brainstorm event organizing that are proven to leave a positive impact on their purchasing decisions.
Direct mail marketing is indeed a robust yet inexpensive way of marketing strategy that may do the trick to keep your business going smoothly. It is recommended to send out a few of effective direct mail marketing pieces for your business every ninety days with some sort of discount offers to bring clients in. Direct mail coupon packages get good results for local small businesses and do the same job for large stores as well.
Advantages of Direct Mail Marketing
When you start using direct mail to sell your products or services to existing customers, you can gradually learn how to utilize direct mail marketing to attract new customers. They are usually those individuals who are interested in the types of things you are offering but have never been in touch with you before. This is when lots of dollars come pouring in your company. You get amazing feeling when the orders start arriving after you send your first direct mail. Simply put, this practice is indeed addictive, exciting, and moneymaking.
Here are the key advantages of using direct mail marketing strategies for your business promotions.
- Direct mail marketing does work for every business when done appropriately. It is not wise to restrict yourself by the fact that it may not bring any results. You probably don’t have much direct mail competition in your local market. If so, you have a chance to run past your rivals and stand out in your field even if you are running a national or regional business.
- Direct mail is all about targeted advertising. Unlike other marketing methods, it allows you to choose people who have used products or services similar to yours before. It makes it easy for you to pick only those people you want to convey your message to in a more personal way. In fact, other marketing techniques waste most of your marketing efforts on people who are uninterested in what you are selling.
- Promoting your business through direct mail is scalable. It works like a salesperson in a mail envelop. You can make good offers with a better chance of success than other advertising methods. If done properly, this marketing way is truly disruptive which precisely does what you want it to do.
- Direct mail marketing can help you make good money. There are companies that have successfully made over $150 million gross revenue through direct mail in 20 years. It has been responsible for almost millions of dollars that keep pouring into their businesses. However, advertisements through direct mail always come with a learning curve and need you to be willing to learn and implement. You can make big money while you are learning and become master at direct mail.